Julie Lux Former Goodnewsforpets Editor Named Tenth Germinder20 Power of Pink Honoree



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Julie Lux Power of Pink

Video Producer, Dog Lover Extraordinaire Honored For Over Three Decades of Communications Success

Germinder + Associates has named Julie Lux, a former editor of Goodnewsforpets.com, video producer and dog lover, and Vice President, Public Relations of FLM Harvest, as the tenth #Germinder20 #PowerofPink Honoree to receive the award. Lux has designated the American Beagle Rescue Network and the Dalmatian Club of America Foundation to each receive $500 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

“I am truly honored to be recognized among this outstanding group of individuals receiving the #Germinder20 #PowerofPink award. I remember when Lea-Ann first told me about her vision for Goodnewsforpets.com and I knew then that it would be a great success! I applaud Lea-Ann’s vision and wish Germinder + Associates many more years offering this great resource for the pet media and for all people who love pets. It’s been my pleasure to play a small role in its evolution, ” said Julie Lux, Vice President, Public Relations of FLM Harvest.

 Germinder and Lux first met in the early 1990s when Lux hosted KSHB-TV’s AM Live show in Kansas City. Lux later joined Germinder + Associates as the first editor of Goodnewsforpets.com and as a Vice President at Germinder + Associates. She embraced the Goodnewsforpets.com concept from the beginning and became a beloved senior counsel to her clients and junior staff.

“It’s exciting to announce Julie Lux as the 10th Honoree and celebrate not only her work on Goodnewsforpets but all the work she has done in communications through the years. Over my career, and in fact before I launched Germinder + Associates, I’ve had the distinct good fortune to work with senior talent both within the agency and with external partners. Julie is a wonderful example of both of those relationships. And, her passion and knowledge of the dog world is exceptional,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

Lux brings a unique perspective to her work in the animal health field as a breeder, exhibitor and judge of purebred Beagles and American Foxhounds. She is on a first-name basis with companion animal industry leaders and has served on the public relations team for the annual Westminster Kennel Club Dog Show and as national spokesperson and PR chair for the Dalmatian Club of America.

In her present role at FLM Harvest, Lux serves as a senior leader working with animal and agriculture clients with a specialty focus on companion animal health public relations and video production. Julie also provides leadership and senior-level counsel within the overall FLM+ public relations functional practice.


#Germinder20 #PowerofPinkHonorees are announced and given the opportunity to designate a $1,000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include: Debra Horwitz, DVM, DACVB (donation to: Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (donation to: Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS, DABVP (donation to: Winn Feline Foundation), Dan Richardson, DVM, DACVS (donation to: Stormont-Vail Foundation Care Line), Manolita Moore (donation to: The Pixel Fund), Jen Reeder (donation to: Green Dogs Unleashed) Mary Beth Leininger, DVM (donation to: Purdue University College of Veterinary Medicine Scholarship Fund), Guy Pidgeon, DVM, DACVIM (donation to: Colorado State College of Veterinary Medicine Scholarship Fund), Megan Peters (donation to: KC Pet Project). Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.

#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The women’s storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. Initial donations have been made to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated for breast cancer five years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.






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