20th Anniversary Celebration Continues During
Pet Dental Health Month
Veterinary dentistry and senior pet care are her lifelong passions. For that and her continued leadership in the profession, Heidi Lobprise, DVM, DAVDC, has been named a Germinder + Associates Power of Pink Honoree. Lobprise appeared for special signings of her latest book, Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Small Animal Dentistry, Second Edition, and at the celebration of Germinder’s 20th Anniversary at the company’s affiliated Goodnewsforpets™ Booth 3342, VMX 2018, Feb. 3-7, 2018. She also recently contributed dental content to Germinder’s GNFP Digital Download Module. #Germinder20 #PowerofPinkHonoree
In accepting her honor, Lobprise said, “I have been so blessed in being able to do something I enjoy to this day; this is for all the women in our profession – from the past – to the future.”
Lobprise is a frequent lecturer, author, and past president of the American Veterinary Dental Society. She has held prior positions at Zoetis (formerly Pfizer Animal Health) and Virbac Animal Health and presently practices veterinary medicine at Main Street Veterinary Dental Clinic. She and Germinder + Associates Founder Lea-Ann Germinder met during Lobprise’s residency with Dr. Robert Wiggs, one of the early diplomates of the American Veterinary Dental College. Wiggs was the first spokesperson for the” Pets Need Dental Care, Too” campaign. In recalling that period, Germinder said,
“Creating the Pets Need Dental Care, Too campaign on behalf of the AVDS, the AVMA and Hill’s Pet Nutrition, who fully underwrote the campaign, was how I got my start working with key opinion leaders in veterinary medicine. I feel a special connection to many of the people that guided me and who I met through that campaign. Heidi is one of them. I’ve watched closely how Dr. Lobprise has developed professionally since her residency with Dr. Wiggs so many years ago. It’s a fabulous story to behold.”
In honor of Dr. Lobprise’s selection, a donation from a special Germinder + Associates 20th Anniversary Fund will be made to Lutheran Church Charities K-9 Comfort Dogs. Giving back has been a hallmark of Germinder + Associates since its founding in 1998. Such support continues with the Anniversary Fund. Donations have already been given to the Weill-Cornell Breast Center, the Clara Goy Foundation and the Missouri Humane Society.
The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20th Anniversary Year. The women’s storytelling initiative not only highlights the founder’s survivorship of breast cancer and her business story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder. Debra Horwitz, DVM, DACVB was named as the first Honoree. An additional eighteen Honorees will be named in 2018.
Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns; turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.
Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.
GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.