Guidelines updated April 2019

This award-winning site is owned and operated by Germinder + Associates and includes internally curated editorial content and sponsored content. We hire outside writers and bloggers on a limited basis, however, most editorial content is curated and developed internally. External brand pitches are considered sponsored content.

While we receive many well written pitches, the majority of pitches represent a brand or commercial entity supported by a marketing or PR budget. The Goodnewsforpets digital platform falls within these budgets and should not be considered earned media. Please review the guidelines below if you wish to submit your content for a sponsored post. Volume packages are available based on the type of post, social media package and reports desired. It is impossible to determine a firm rate without a review of the post and each sponsor’s requirements.

Sponsored Content Guidelines

  • Text, video and infographics are accepted for review and generally should be between 400-800 words.
  • Text posts are only accepted with images and graphical elements. The author is required to own or have copyright permission for any photos or images accompanying a post and must be able to provide proper attribution and appropriate captions.
  • Posts must be original content. Posts must be well-written and high-quality, with no grammatical errors and research cited.
  • Posts must complement the writing style and tone of Goodnewsforpets.
  • For bylined posts, the author must provide a short author bio, including a maximum of one text link to his or her own website.
  • Posts must include a minimum of one nofollow link to a relevant website page. A maximum of three links (all nofollow) can be included and all links must be mutually agreed upon prior to publication. No links to spam websites will be accepted. To adhere to Google’s guidelines for guest blogging, articles that are clearly intended as a link building scheme will be rejected.
  • Posts must include proper attribution of data, quotations, and other third-party content referenced in the article.
  • Posts must be submitted in HTML, Word or Google Doc format with any image files (including attribution and caption instructions) attached separately.
  • Posts must be submitted in draft form and Goodnewsforpets reserves the right to edit for tone, grammar and consistency. If edited, Goodnewsforpets will provide these editorial suggestions to the guest blogger for review before the post goes live on the site.
  • Posts must conform to FTC guidelines regarding sponsored posts.

Posting and Social Media Push

Upon review of the post, Goodnewsforpets will make a recommendation on where to post to the appropriate section of the site homepage on a mutually agreed upon publish date. A sponsor can also elect to have the post promoted via the Goodnewsforpets social media channels and push email newsletter and a stats report provided.


If your material meets these guidelines and you have a budget for sponsored posts, please contact Lea-Ann Germinder at lgerminder@germinder.com.