Greetings! Welcome to Goodnewsforpets.com, our award-winning legacy site. We provide news of interest to the veterinary, pet, and pet owner communities. The site was launched in 2000 and is owned and operated by Germinder & Associates, Inc., a communications agency founded by Lea-Ann Germinder, PhD, APR, Fellow PRSA. The agency specializes in the vet/pet market segments. The news on Goodnewforpets.com is curated editorial content and sponsored content. Our probono content is on behalf of associations and pet/vet conference coverage.
In addition, we work directly with organizations and partners to provide expanded sponsored coverage to meet your brand needs. If you are interested in a sponsorship package, please contact Lea-Ann Germinder directly at Lgerminder@germinder.com.
Below are our general guidelines for submitting your content for a sponsored post. Volume packages are available based on the type of post, social media package, and reports desired. We will get back to you quickly with a package rate based on your requirements.
Sponsored Content Guidelines
- Any use of AI-generated images and/or text must be disclosed.
- Text, video and infographics are accepted for review and generally should be between 300-800 words.
- Text posts are only accepted with images and graphical elements. An image size of 1404 x 672 pixels is needed for a home page display banner. The author is required to own or have copyright permission for any photos or images accompanying a post and must be able to provide proper attribution and appropriate captions.
- Posts must be well-written and high-quality, with no grammatical errors and research cited.
- Posts must complement the writing style and tone of Goodnewsforpets.com.
- For bylined posts, the author must provide a short author bio, including a maximum of one text link to his or her website.
- Posts must include a minimum of one nofollow link to a relevant website page. A maximum of three links (all nofollow) can be included and all links must be mutually agreed upon before publication. No links to spam websites will be accepted. Articles that are intended as a link-building scheme will be rejected.
- Posts must include proper attribution of data, quotations, and other third-party content referenced in the article.
- Posts must be submitted in HTML, Word, or Google Doc format with any image files (including attribution and caption instructions) attached separately.
- Goodnewsforpets reserves the right to edit for tone, grammar, and consistency. If edited, Goodnewsforpets will provide these editorial suggestions to the guest blogger for review before the post goes live on the site.
- Posts must conform to FTC guidelines regarding sponsored posts.
Posting and Social Media Push
Upon review of the post, Goodnewsforpets.com will recommend where to post it on the appropriate section of the site homepage on a mutually agreed-upon publish date. A sponsor can also elect to have the post promoted via the Goodnewsforpets.com social media channels and a stats report provided for an additional cost.
Rates
If your material meets these guidelines, your post will be accepted at an agreed upon rate. We accept credit card or ACH payments, and invoice upon approved credit review. Please contact the editor and publisher Lea-Ann Germinder at lgerminder@germinder.com or 917-334-8682.
Updated 5/6/26