Happy 22nd Birthday Goodnewsforpets.com!


Goodnewsforpets.com Celebrates 22nd Anniversary

(New York and Kansas City – February 20, 2022) Germinder + Associates, Inc.  is celebrating its 22nd anniversary of Goodnewsforpets.com in 2022. As we all emerge from two challenging years of the pandemmic, we are grateful for the Goodnewsforpets.com community.  The award-winning site was originally launched February 20, 2000 at the Western Veterinary Conference (WVC) in Las Vegas. The site has changed with the times, but in 2000, the site featured a virtual newsroom sponsored by Merial to complement the traditional newsroom – an innovation at the time. During the celebration of our 20th anniversary, we reminisced with our partners. Manolita Moore was recently named CEO of PetZone360 and has big plans for the venture. Here is what she said about the launch of Goodnewsforpets.com in 2020: 

“While I was at WVC, the launch of our newsroom on Goodnewsforpets.com was an integral part of becoming a more technologically advanced organization. As my team and I launched VMX Virtual at VMX 2020, I congratulated Lea-Ann and her team not only on their anniversary but their commitment to evolve as well. We’ve all come very far,” said Manolita Moore Former Vice President and Co-Innovator of VMX Virtual, North American Veterinary Community. 

The 2000 Goodnewsforpets.com site included the Cat Writers Association and the Dog Writers Association of America as the first media partners with Steve Dale as the first featured columnist. The National Association of Veterinary Technicians in America, Fort Dodge Animal Health, the American Animal Hospital Association and Addison Laboratories were featured on the site. Other exhibitors at the conference could post their news in addition to “.com” companies in the “Discovery Zone.” 

“At the time there was just so much negativity out there we needed what pets give us every day, and that’s good news,” said Dale. “I was instantly intrigued and happy to support the upbeat vision of Goodnewsforpets.”

The Cat Writers Association was the first media partner for the site. Amy Shojai, Co-Founder was then president and was recently interviewed about that original decision. Germinder has worked with several presidents since. Here is what one past-president Deb Barnes had to say:

“I joined the Cat Writers’ Association in 2011,” stated Barnes, “and since that time our social growth and presence has grown exponentially, much in part due to the vision and guidance of Lea-Ann Germinder and Goodnewsforpets.com. We are honored to be one of her first media partners and congratulate her on twenty years of excellence and her devotion to animal welfare!”

While the 2022 version of Goodnewsforpets.com looks far different than the original, the core mission to provide “good news” for pets remains unchanged. For Goodnewsforpets20, Goodnewsforpets.com highlighted organizations and innovative leaders that were part of Goodnewsforpets and made a difference in veterinary medicine and the pet world. A consumer contest was launched in February and special 20th Anniversary sponsorship packages were made available. 

“In digital terms, twenty two years is a long time.  We’re here thanks to our Goodnewsforpets.com community, the sponsors and partner organizations, our guest columnists and writers, and last but not the least, our team members. We celebrate our rich history, but look forward to continuing to evolve and celebrate more “good news” to come, says Lea-Ann Germinder, APR Fellow PRSA, Founder and Publisher.

In 2018, the Germinder20 Power of Pink Honoree celebration honored a total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. 

Goodnewsforpets.com is the publishing platform of Germinder + Associates, Inc. It combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available. Contact Lea-Ann Germinder at Lgerminder@germinder.com or 917-334-8682. Like us on Facebook at www.facebook.com/goodnewsforpets and Instagram @goodnewsforpets and Follow us on Twitter @goodnewsforpets. #Goodnewsforpets22


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