® Celebrates 20th Anniversary


Storytelling, Contest and More Highlight the Program

(New York – January 30, 2020) Germinder + Associates, Inc. today announced the kick-off of the 20th anniversary celebration of®. The award-winning site was originally launched February 20, 2000 at the Western Veterinary Conference (WVC) in Las Vegas. The site has changed with the times, but in 2000, the site featured a virtual newsroom sponsored by Merial to complement the traditional newsroom – an innovation at the time. 

“While I was at WVC, the launch of our newsroom on was an integral part of becoming a more technologically advanced organization. As my team and I launch VMX Virtual at VMX 2020, I congratulate Lea-Ann and her team not only on their anniversary but their commitment to evolve as well. We’ve all come very far in the last 20 years,” said Manolita Moore, Vice President and Co-Innovator of VMX Virtual, North American Veterinary Community.

The 2000 site included the Cat Writers Association and the Dog Writers Association of America as the first media partners with Steve Dale as the first featured columnist. The National Association of Veterinary Technicians in America, Fort Dodge Animal Health, the American Animal Hospital Association and Addison Laboratories were featured on the site. Other exhibitors at the conference could post their news in addition to “.com” companies in the “Discovery Zone.” 

“At the time there was just so much negativity out there we needed what pets give us every day, and that’s good news,” says Dale. “I was instantly intrigued and happy to support the upbeat vision of Good News for Pets.”

The Cat Writers Association was the first media partner for the site. Amy Shojai, Co-Founder was then president and was recently interviewed about that original decision. Germinder has worked with several presidents since. Here is what current president Deb Barnes had to say:

“I joined the Cat Writers’ Association in 2011,” states Barnes, “and since that time our social growth and presence has grown exponentially, much in part due to the vision and guidance of Lea-Ann Germinder and We are honored to be one of her first media partners and congratulate her on twenty years of excellence and her devotion to animal welfare!”

While the 2020 version of is new, the core mission to provide “good news” for pets remains unchanged. For the Goodnewsforpets20, will highlight organizations and innovative leaders that were part of Goodnewsforpets and made a difference in veterinary medicine and the pet world. A consumer contest will be featured in February and special 20th Anniversary sponsorship packages will be available. 

“In digital terms, twenty years is a long time. I like to say isn’t around, but is still here and thriving. That’s possible thanks to our community, the sponsors and partner organizations, our columnists and writers, and last but not the least, our team members. We’ve got a rich history to celebrate, “said Lea-Ann Germinder, APR Fellow PRSA, Founder and Publisher.

Just two years ago, the Germinder20 Power of Pink Honoree celebration honored a total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. 

“As we concluded our Germinder + Associates’ 20th anniversary, I knew we would be returning to more storytelling. It has been my distinct honor and privilege to work with so many individuals through both Germinder + Associates and Having the opportunity to celebrate additional organizations and individuals is one I could not pass up. Storytelling does indeed work,” said Germinder. is the publishing platform of Germinder + Associates, Inc. It combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available. Contact Lea-Ann Germinder at or 917-334-8682. Like us on Facebook at and Instagram @goodnewsforpets and Follow us on Twitter @goodnewsforpets. #Goodnewsforpets20


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