This blog is written by Lea-Ann O'Hare Germinder, APR, Fellow PRSA, an accomplished expert in the field of public relations. This blog represents her viewpoints on matters of importance to pet parents, the veterinary profession and pet industry plus occasional guest posts.
“Don’t ever give up on your dream, research your subject thoroughly and be totally prepared for every interview. Never compromise your integrity between the time you conduct your interview until your story is published. Triple-check everything for accuracy. Your credibility is on the line each time a story appears under your byline.” — Ranny Green
The Award Will Recognize Excellence in Promoting Diversity, Equity, and Inclusion The American Veterinary Medical Association has announced the establishment…
Viticus Group took over the Western Veterinary Conference (now Viticus WVC) several years ago. As Viticus Group manages human health…
We are proud to celebrate National Pet Day. We’ve met many great pets over the years of Goodnewsforpets.com story-telling. Check…
Anthony Pease, DVM, dipl. ACVR is the Chief Veterinary Medical Officer of Viticus Group. He graduated from Virginia-Maryland Regional College…
The combination of highly complementary businesses and teams will broaden access to diagnostics and technology, accelerate R&D and innovation, and…
As we wind down Women’s History Month this week, I’m thinking about all the women veterinarians I’ve met over…
It’s Women’s History Month, and as we continue to celebrate Germinder + Associates’ 25th anniversary, I visited with a…
Answer: According to the American Pet Products Association’s most recent survey, pet owners lavished nearly $137 Billion on their…
The CATalyst Council recently announced the Better Together Animal Alliance (BTAA), an animal welfare organization in Ponderay, Idaho, as the…