SuperZoo: Helping People Work Smarter Since 1951
MONROVIA, CA — SuperZoo, the most anticipated pet retail event of the year, is tracking to be the most impressive event in show history. Produced by the World Pet Association (WPA), SuperZoo will transform 216,578 square feet of the Mandalay Bay Convention Center, Las Vegas into a world of colorful collars, reptile tanks and enough grooming shears to make any pet professional’s dreams a reality. Understanding the concept of “work-life balance,” SuperZoo will offer both professional and personal development opportunities from July 21-23 to keep the 20,000+ forecasted participants energized all three days.
Professionally speaking, SuperZoo has never been stronger. With 84 university sessions taught by 51 of the top leaders in the pet industry, and special Keynote speaker Sergeant Keni Thomas, former Army Ranger of the Black Hawk Down Mission, attendees will be exposed to more robust resources than ever before. WPA will also introduce six additional pre-show seminars on Monday, July 20 and an organized networking reception on the evening of July 21 to help attendees build essential connections and “work smarter” in tandem with the 2015 show theme.
“Retailers have asked us in the past how they can ‘work smarter,’” explains WPA president, Doug Poindexter. “And the answer is different than what many expect. You don’t need to have an extraordinarily large budget to make headway, but instead learn how to use what you have to its full advantage. We designed the entire 2015 show with that in mind.”
SuperZoo attendees will learn ways to “work smarter,” but that doesn’t necessarily mean they’ll “play less.” The 2015 event will have creative grooming competitions, celebrity appearances and sponsored events including the Heart Concert hosted by SuperZoo at the Mandalay Bay House of Blues on July 22. Additional excitement will include a new store with SuperZoo apparel, the New Product Showcase, where hundreds of new products will vie for the coveted Best In Show Award, to be announced at the networking reception, and the presentation of the WPA Matsui Award preceding the live concert to honoree Roger Mugford for his lifetime contribution to the pet industry.
Seeing how SuperZoo 2015 has a sold-out floor plan with 983 exhibiting companies filling 2,170 booths, it’s safe to say there has never been a better time to geek-out at SuperZoo.
