SuperZoo Boosts its Expo Floor to Encompass More Merchandise for Retailers
Since SuperZoo’s inception in 1951, the show has seen many transformations in the pet industry, most notably the recent upswing in the number of “pet parents” and the growing tendency for people to consider pets as family members. Companies have responded to the pet humanization trend with innovative premium products focused on the health, comfort and pampering of pets. SuperZoo attendees can expect to see a host of new merchandise catering to this trend, ranging from organic and gluten-free treats to fashion suits for dogs.
“The pet industry is growing so quickly that it’s nearly impossible for independent pet store retailers to stay ahead of the curve and know what’s out there,” explains Doug Poindexter, President of World Pet Association. “At SuperZoo, we strive to present these retailers with a complete bird’s eye view of the industry and its newest products, giving them all the resources to boost their business throughout the coming year.”
As a testament to SuperZoo’s commitment to help retailers navigate the expanding industry landscape, SuperZoo organizes its trade show floor into distinct neighborhoods.
The neighborhoods provide a sneak-peak at new product trends in seven different merchandise categories, including: Pet Fashion, All-Natural Products, Grooming, Small Animal/Critter Products, All Things Aquatic, Wellness Ingredients and even a special section exclusively dedicated to New Emerging Products. SuperZoo 2014 has bolstered its New Product Showcase and is slated to debut a staggering number of new up-and-coming products to the pet industry. These new products are up for numerous awards across nine categories, including Best in Show. Overall Best in Show winners from the 2013 New Product Showcase are the now popular iFetch, PetChatz and GREEN Interactive Feeder Puppy by the Company of Animals.
With more than 13,000 pet stores pulling revenues of $15.9 billion in 2013 alone (IBIS World), the demand for keeping storefront stocked with the latest pet products and learning new ways to remain on the cutting-edge of the pet industry is higher than ever. Along with presenting the newest industry trends, SuperZoo 2014 will offer over 80 seminars covering diverse aspects of the pet industry. In these classes, retailers will learn how to use these new products to attract customers, boost sales and build a thriving retail pet business. New grooming seminars like “Grooming the Popular New Doodle Breed,” and “The New Generation of Pet Grooming” dive further and offer hands-on and interactive training sessions that sharpen groomers’ professional skills and demonstrate how groomers can use the new products on the expo floor to make the cut in 2014. For more information about SuperZoo, visit superzoo.org.
ABOUT SUPERZOO
SuperZoo is the most popular trade show in North America for the pet store industry, attracting thousands of retailers, product suppliers and service providers every year. SuperZoo 2014 will be held at the Mandalay Bay Convention Center in Las Vegas, Nevada, July 22–24. Produced by the World Pet Association (WPA), the show is an important annual event that provides independent pet store owners with the knowledge and resources they need to be successful. WPA is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. WPA works to inform and educate the general public in order to ensure safe and healthy lifestyles for our animal friends. In addition to producing SuperZoo, WPA is the host of America’s Family Pet Expo, the world’s largest consumer pet and pet products expo, held annually in Costa Mesa, California, the Atlanta Pet Fair and the Aquatic Experience, held in Chicago, Illinois.
