Lane Odle Founder of Dotted Line Marketing Named Germinder20 Power of Pink Honoree



Germinder LogoFormer Germinder + Associates Account Executive Honored For

Entrepreneurial Success & Digital Prowess

Germinder + Associates has named Lane Odle, Entrepreneur and Founder of Dotted Line Marketing as the thirteenth Germinder20 Power of Pink Honoree to receive the award. Odle is a former Germinder + Associates Senior Account Executive, a digital expert and strategic planner. She has designated Sunflower House, a non-residential children’s advocacy and abuse prevention center serving Johnson and Wyandotte, Kansas counties to receive her $1,000 Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

“Lane joined Germinder + Associates at a time when we were one of the few public relations firms offering digital capabilities. She was completely undeterred. She took on every presentation, every sold project with dedication and extraordinary attention to detail. The clients were overjoyed, and she never failed to make a project shine. I was delighted when several years later she told me she was thinking about launching her own firm. With Lane, there are no surprises – she just delivers over and over again,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Lane Odle Power of Pink HonoreeOdle was a senior account executive at Germinder + Associates responsible for executing several animal health websites and campaigns in veterinary medicine. Her detailed approach and web project management skills led to several GKC-PRSA Prism awards. As owner of her own firm, Odle now works on digital content and strategic planning. She recently won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign in conjunction with Affinis Corp, a civil engineering firm.

In accepting this latest Germinder20 Power of Pink honor, Odle said,

“As a former Germinder & Associates employee, I learned a lot about running a business by working closely with Lea-Ann. Those experiences have proven to be invaluable as I’ve built my own firm, Dotted Line Marketing. Receiving the Germinder20 Power of Pink award has felt like coming full circle, and to be able to give back to such an important organization, like the Sunflower House, is truly wonderful.”

Odle has owned Dotted Line Marketing since 2012. She works with small business-to-business companies in the Kansas City area to create strategic solutions for clients and custom working arrangements to meet each company’s needs. Prior to launching her own firm, Odle was Director of Marketing for HMN Architects where she developed and managed the company’s annual marketing plan and budget. Before joining HMN Architects, Odle was Product Marketing Manager for Compdata Surveys where she developed and executed bi-annual public relations and Internet plans.

Prior to joining Compdata Surveys, Odle was a Senior Account Executive at Germinder + Associates where she created and implemented marketing plans for animal health clients, while acting as the client’s point of contact. In addition to this recent Germinder20 Power of Pink Honoree award, Odle won several GKC/PRSA awards while at Germinder + Associates.

She earned her Bachelor of Science degree in Journalism from the University of Kansas. Odle is married and has a daughter.


#Germinder20 #PowerofPinkHonorees are announced and given the opportunity to designate a $1,000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include: Debra Horwitz, DVM, DACVB (donation to: Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (donation to: Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS, DABVP (donation to: Winn Feline Foundation), Dan Richardson, DVM, DACVS (donation to: Stormont-Vail Foundation Care Line), Manolita Moore (donation to: The Pixel Fund), Jen Reeder (donation to: Green Dogs Unleashed) Mary Beth Leininger, DVM (donation to: Purdue University College of Veterinary Medicine Scholarship Fund), Guy Pidgeon, DVM, DACVIM (donation to: Colorado State College of Veterinary Medicine Scholarship Fund), Megan Peters (donation to: KC Pet Project), Julie Lux (donation to: the American Beagle Rescue Network and the Dalmation Club of America Foundation), Amy Shojai (donation to: Cat Writers’ Association), Norita Taylor (donation to: Band of Angels) Links to personal interviews with each honoree are also featured here.

#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The women’s storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on leaders whose stories have touched and inspired Germinder to success. Initial donations have been made in honor of Rache Simmons, MD to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was successfully treated for breast cancer six years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.


Lea-Ann Germinder, APR, Fellow PRSA or 917-334-8682

Lane Odle or 913-461-7203




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