Pumpkins rule the roost! According to an annual National Retail Federation survey, 29 million people plan to dress their pets in costume for Halloween this year, and that top costume is a pumpkin.
Here are the stats:
- Pumpkin – 9.3 percent
- Hot dog – 7.2 percent
- Superhero – 7.2 percent
- Bumble Bee – 3.9 percent
- Cat – 3.2 percent
- Witch – 2.5 percent
- Lion – 2.2 percent
- Dog – 2.1 percent
- Devil – 2 percent
- Shark – 1.7 percent
In terms of pets human counterparts, “Halloween celebrations are primarily for children, and we see many of the same costume choices year after year,” says Prosper Insights Executive Vice President for Strategy Phil Rist.
“Grownups who celebrate may be looking for new ideas, but for children, princesses and superheroes are perennial favorites.”
Children
The survey found 3.1 million children plan to dress up as their favorite princess, 2.4 million as their favorite superhero, 2 million as Spider-Man,1.5 million as an Avengers character other than Spider-Man and 1.4 million as Batman.
- Princess – 7.9 percent
- Superhero – 6 percent
- Spider-Man – 5.2 percent
- Avengers character (excluding Spider-Man) – 3.9 percent
- Batman – 3.5 percent
- Witch – 3.3 percent
- Ghost – 2.8 percent
- Vampire – 2.2 percent
- Frozen (Elsa, Anna) – 2.2 percent
- Pirate – 2.1 percent
Adults
The survey found 5 million adults plan to dress like a witch, 2 million as a vampire, 1.8 million as a superhero, 1.5 million as a pirate and 1.4 million as a zombie.
- Witch – 8.9 percent
- Vampire – 3.6 percent
- Superhero – 3.1 percent
- Pirate – 2.7 percent
- Zombie – 2.5 percent
- Ghost – 2 percent
- Avengers character (excluding Spider-Man) – 2 percent
- Princess – 1.9 percent
- Cat – 1.8 percent
- Spider-Man – 1.7 percent
The survey of 7,419 consumers was conducted September 3-10 and has a margin of error of plus or minus 1.2 percentage points.
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $2.6 trillion to annual GDP and supporting one in four U.S. jobs — 42 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.
Prosper Insights & Analytics is a global leader in consumer intent data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on U.S. and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of demand generation campaigns. www.ProsperInsights.com
