Valentine’s Day Survey Reveals People Love Their Pets More Than Their Partners, and Find Pet-Friendliness an Attractive Quality


Survey affirms without a doubt the unconditional love between owners and their pets

valentine's day pet surveyPets get more love than some family members and can expect a special gift in more than half of homes this Valentine’s Day, according to Petcube, the pet camera maker. Petcube just released the results of its first annual Valentine’s Day survey.

According to the survey, 84% of pet owners said they show more affection to their pet than to their partner and 54% plan to buy their pets Valentine’s Day presents. This supports retail data on pets being central to the holiday. Of the $19.7 billion spent on Valentine’s Day gifts in 2016, $681 million went to pets, according to the National Retail Foundation.

This year’s pet love survey also indicated the larger role pets play in relationships:

  • 76% of people find a romantic partner more attractive if they’re pet friendly
  • 9% have broken up with a partner over a pet
  • 25% of people have taken their pet on a date

Petcube’s survey also looked at how pet parents show love to their fur-babies, namely:

  • 91% of users tell their pets they love them
  • Top ways pet parents show their pets love: 96% pet them, 96% play with them, and 91% give them treats
  • 32% of people kiss their pet on the lips
  • 73% of users show affection via Petcube by talking and playing with pets remotely

Furthermore, the survey also showed strong support for adoption today. 76% of respondents adopted their pets. Petcube actively supports a number of rescue and shelter organizations to increase awareness and adoption of pets in need of a forever home. Through the Petcube App, users can interact and play with real pets, whether their own or with publicly available shelter and rescue pets. There was a total of 4,571 hours of public playtime with shelter pets via the Petcube App in 2016.

In Petcube’s first annual Valentine’s Day survey, 3,771 respondents from around the world shared how they love their pets. It was conducted from January 18, 2017 to January 23, 2017.


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