Q: What is now the largest demographic of the pet-owning public?


New findings from APPA’s 2017-2018 National Pet Owners Survey

millennial pet ownerAnswer:

According to APPA 2017-2018 National Pet Owner’s Survey results Gen Y/millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners.

The news was announced at the 2017 Global Pet Expo by Bob Vetere, President and CEO of the American Pet Products Association (APPA).

Source APPA’s 2017-2018 National Pet Owners Survey Read more about the announcement here.


Leave A Reply