–Society Represents 21,000 Public Relations Professionals —
(New York – August 6, 2014) – Germinder & Associates today announced agency founder & president Lea-Ann Germinder, APR Fellow PRSA, has been selected as one of nine candidates for officer and board positions to the Public Relations Society of America (PRSA) national board. Germinder was nominated to serve on the PRSA Board of Directors representing the Tri-State District. The nominees will stand for election by a vote of the PRSA Leadership Assembly on October 11 at the PRSA 2014 International Conference in Washington, D.C.
In the full announcement of the slate, 2012 PRSA Chair & CEO Gerard F. Corbett, APR Fellow PRSA, said, “The PRSA Nominating Committee was presented with an overwhelming response to its recent call for nominations for leaders of the 2015 Board of Directors. The impressive slate of candidates included many of the industry’s leading practitioners who are both highly qualified and demonstrate great energy and enthusiasm at the prospect of leading the Society. With such an extraordinary pool of talent, industry knowledge and leadership capabilities, the Nominating Committee was blessed and challenged with the difficult task of selecting only a handful of pros to lead next year’s Board of Directors. We feel that those chosen will do an incredible job of fostering the core principles of PRSA, empowering our members and advancing the profession as a whole.”
Germinder has worked in several industries in her 34 year- career in public relations, but has concentrated in representing companies and organization in animal health since launching her own firm in 1998. In 2000, she launched Goodnewsforpets, one of the very first niche portal pet websites and relaunched the site and its affiliated social-media platforms in May 2014. She and her teams have created over 150 animal-health campaigns including the iconic “Pets Need Dental, Care, Too!” campaign and the KNOW Heartworms campaign, formed the Catalyst Council, and more recently executed the “Why Wait for the Bite?” PR campaign for Ceva Animal Health and provided media relations for the Women’s Veterinary Leadership Development Initiative (WVLDI).
“I’m honored to have this vote of confidence from my colleagues to help guide our profession during this transformational time in our industry. I’ve spent my entire career in public relations and the opportunity to have a positive impact on businesses and stakeholders alike has never been better,” said Lea-Ann Germinder, APR Fellow PRSA, President of Germinder & Associates, Inc.
Germinder is PRSA Tri-State District Chair-Elect, Immediate Past-President of the New York chapter of PRSA, and a Past President of the Greater Kansas City chapter of PRSA. She is also a member of the Women President’s Organization (WPO), New York Women in Communications, the Publicity Club of New York, the Dog Writers Association of America, the Cat Writer’s Association and Vet Partners.
Germinder & Associates, Inc. provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. The newly redesigned website Goodnewsforpets curates news of interest and importance to informed pet parents inclusive of the veterinary profession and pet industry. For editorial information, advertising and sponsorship opportunities, contact Lea-Ann Germinder at Lgerminder@germinder.com.