Lea-Ann Germinder, Editor, Publisher and Founder of Goodnewsforpets.com and her teams have published thousands of posts on Goodnewsforpets.com since 2000. What began as an idea to host a website as a resource for freelance journalists to find good news about veterinary medicine and to promote the great work of cat writers and dog writers became an industry phenomena. As she often says, “pets.com didn’t last, but Goodnewsforpets.com is still here.”
Germinder’s content development background and extensive work with journalists is well suited for the site. She and her teams have created over 125 campaigns in animal health, including the iconic “Pets Need Dental Care, Too!” campaign on behalf of Hill’s Pet Nutrition, the American Veterinary Medical Association and the American Dental Society. She was an early proponent of the power of the Internet as a communications channel, beginning work in this area in 1995. But, she hasn’t stopped there and continues to ideate and innovate.
She has authored articles and delivered seminars, speeches and media appearances on both veterinary and pet-related issues to a wide variety of pet and vet audiences at domestic and international venues including the Veterinary Medicines Summit in Nice, France. She has spoken about digital engagement and storytelling to audiences as diverse as authors, writers and bloggers at the Cat Writers’ Association to international master degree students for a Luxury Brands Communications Course at Baruch College to veterinary practices at the NY Vet Show.
Germinder’s commitment to volunteerism focuses on her core passions: communications for many niche markets, women’s issues and pets. In communications, Germinder has served at a national level on the board of directors of the Public Relations Society of America (PRSA) and as a trustee of the Public Relations Society of America Foundation. She has served in numerous PRSA positions including as president of the PRSA New York chapter and president of the PRSA Kansas City chapter, Tri-State and Midwest District chairs, and numerous committee and judging panels.
She is an Accredited Fellow of the Public Relations Society of America (PRSA), one of the most prestigious honors of the public relations profession. Germinder is also a member of the Publicity Club and a member of the International Public Relations Association (IPRA).
Germinder’s work has been recognized by the PRSA Silver Anvil Award of Excellence, the VMX Vetty Awards, American Animal Hospital Association Gold Key Award, the IABC Bronze Quill, and dozens of local communications awards.
As a woman business owner, Germinder champions women’s issues through mentorship, membership and giving back. She has mentored interns, women from PRSA and PRSSA, her alma mater, the University of Dayton, and NY Women in Communications. She has earned the PRSA-NY Makovsky Mentorship Award, the Women Who Mean Business Award from the Kansas City Business Journal/Kauffman Foundation and an Enterprising Women of the Year Award.
As editor and publisher of Goodnewsforpets.com, she is a member of the Society of Professional Journalists, the Dog Writers Association of America, the Cat Writers Association of America, Women in the Pet Industry Network and numerous veterinary organizations including Veterinary Partners and Veterinary Management Association Executives (VMAE).
She may be contacted at Lgerminder@germinder.com.