WZF Looking Confidently to Interzoo 2012

Interzoo, the world’s biggest exhibition for pet supplies, opens its doors again in the Exhibition Centre Nuremberg from 17"20 May 2012. The number of applications at present exceeds the level of the comparable period two years ago and puts the promoter, Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH, in an optimistic mood.

“”The international pet industry sees Interzoo as an unrivalled platform for the sector. Whether pet food manufacturer, accessory manufacturer or service provider " the top companies in the industry had already reported by June 2011 that they will exhibit their new products at Interzoo in 2012,”” reports Hans-Jochen Büngener, Chairman of the Interzoo Exhibition Committee. The exhibition promoter has therefore decided to allocate another hall, so Interzoo 2012 will now offer a survey of the international pet industry’s products in 11 halls on an area of over 90,000 m².

Norbert Holthenrich, President of the German Pet Trade & Industry Association (ZZF), the honorary sponsor of the exhibition, is particularly pleased about the increased number of applications from Germany and Western Europe: “”Interzoo has gained new exhibitors, but many of the around 1,500 companies at the event in 2010 have also applied again and booked larger stand spaces.”” Holthenrich reads this as a sign of satisfaction, as also expressed in the last exhibitor survey. This showed that 96 per cent of the exhibitors at Interzoo 2010 made new business contacts and 93 per cent expected noticeable follow-up business.

Interzoo 2010 attracted more than 38,000 trade visitors to Germany from 115 countries, with an international share of 62 per cent. Primarily pet specialists from Italy, France, the Netherlands, the Czech Republic, Great Britain, Spain, Russia, Poland, Austria and the USA updated on new articles for pets. “”95 per cent of the Interzoo visitors are decision-makers; they eagerly look forward to finding innovative products to position themselves as stockists of an excellent range of products. This makes the exhibition particularly interesting for product launches,”” says Norbert Holthenrich.

Admission to Interzoo as a trade fair for pet supplies is open to visitors from the supply trade, veterinary medicine, official agencies and commercial users, such as veterinary clinics, boarding kennels, grooming salons and similar establishments.

The promoter of Interzoo is Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH (WZF), which has appointed NürnbergMesse GmbH for the organization of the exhibition.


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