Yay for pets, Wet Ones brand wipes will soon be available for pets, courtesy of Fetch for Pets. The original Wet Ones antibacterial hand wipes for humans are America’s leading hand wipe, ranked #1 in the category. No matter what unexpected mess arises, Wet Ones helps families stay clean, anytime, anywhere. Wet Ones for Pets™ will be uniquely formulated for dogs and cats; core products are antibacterial, fast-acting, and deodorizing, killing 99.9 % of germs on contact. Other specialty SKUs will address specific animal need states including hypoallergenic, gentle for puppies, and products catered to face, ear, eye, and dander control.
Wet Ones for Pets debuted at the Fetch for Pets booth at Global Pet Expo 2020.
Fetch for Pets, a premier New York based pet product manufacturer, showcased the Wet Ones for Pets line for the first time ever at Global Pet Expo. Fetch signed the license with Edgewell Personal Care Brands, LLC in May 2019 and is excited to officially introduce these family friendly pet wipes to market.
Wet Ones for Pets will be sold across mass, off price, pet specialty, online and brick and mortar stores. The wipes come in 30ct. and 100ct. pouches at $3.99 and $6.99 SRP respectively as well as 50ct canisters retailing at $4.99. These multi-purpose wipes can be used for quick, gentle and healthy clean – anytime, anywhere.
Taking on the Wet Ones brand follows the same human to pet strategy that Fetch for Pets has used to build its business since 2008. Fetch President & CEO, Steven Shweky, is thrilled to bring another major CPG brand to the market.
“There is no major brand in the antibacterial pet wipes space today and Wet Ones has the recognition, trust and quality attributes pet owners are seeking.” Shweky added, “We can’t wait for pet owners everywhere to see this line!”™
About Fetch for Pets
Fetch for Pets, a New York City based pet product manufacturer, was founded in 2008 and quickly became an innovative leader, dedicated to bringing trusted consumer brands to the pet industry. The company develops pet products across multiple categories including grooming, oral care, stain & odor control, food & treats, apparel & accessories, toys, health & wellness, bowls & feeders, collars & leads and small animal care supplies. Fetch for Pets has revolutionized the pet licensing business working closely with top retailers, brand teams and factories to build cutting edge programs that raise the bar on quality, value and innovation. The portfolio of brands includes Burt’s Bees® for Pets, Arm & Hammer, SHOUT™, GLAD™, Fresh Step™, CHI®, Wet Ones®, Martha Stewart, Peeps®, DC Comics™, Marvel™, Star Wars™, Peanuts® and more. Please visit www.fetch4pets.com for more information.
About Edgewell
Edgewell is a leading pure-play consumer products company with an attractive, diversified portfolio of established brand names such as Schick® and Wilkinson Sword® men’s and women’s shaving systems and disposable razors; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine care products; Banana Boat®, Hawaiian Tropic®, Bulldog® and Jack Black® sun and skin care products; Playtex® infant feeding and Diaper Genie® diaper pails; and Wet Ones® moist wipes. The Company has a broad global footprint and operates in more than 50 markets, including the U.S., Canada, Mexico, Germany, Japan, the U.K. and Australia, with approximately 6,000 employees worldwide.