Veterinarian Communications Seminar: “Bark Now or Forever Pay a Price!”

“Bark Now or Forever Pay a Price!” is the advice of the speakers for a media and communications seminar scheduled for the 2006 American Veterinary Medical Association (AVMA) Annual Conference, July 17 in Honolulu, Hawaii. The panel includes Adrian Hochstadt, AVMA’s Assistant Director for State Legislative and Regulatory Affairs; Lea-Ann Germinder, APR, president of Germinder & Associates, Inc., a marketing and public relations agency; and nationally recognized columnist and radio personality Steve Dale.

The veterinarian communications seminar encourages veterinarians to become involved in their communities and demonstrates how active participation can be beneficial for every practitioner. It also emphasizes how veterinarians can work with the media and local government to promote a positive image for the entire veterinary profession.

“Veterinarians are recognized by the pet-owning public as excellent medical providers for their pets. What the public does not see and should see are the issues that veterinarians face that affect that level of care. Veterinarians both as individuals and as a profession really can make an impact. We hope this seminar will provide them with those tools to make a difference,” said Lea-Ann Germinder.

Topics include how public policy affects veterinarians, how they can impact policy by working through organized medical groups and what they can do individually.

“The credibility and scientific knowledge veterinarians have helped make them effective advocates in public policy. It’s a just a matter of knowing how to do it,” said Hochstadt.

The seminar also provides information on how veterinarians can team with other partners and form alliances and why they need to get involved in their communities and local issues. The speakers highlight how the media can be your friend, how to contact and work with the media and marketing through newsletters. The veterinarian communications seminar provides attendees with actual case studies showcasing veterinarians that were able to make a difference through action in their communities.

This unique, three-hour session is scheduled for Monday, July 17, from 7:00 to 10:30 a.m. (break from 8:30-9:00) in Room 316B at the Hawaii Convention Center in Honolulu. Attendees can register for the convention by visiting


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