GAINESVILLE, Fla. — Today’s Veterinary Practice, the free peer-reviewed journal and website for veterinary professionals, faculty and students, is now the official journal of the North American Veterinary Community (NAVC).
Launched in 2011, Today’s Veterinary Practice sends its print publication free of charge to over 60,000 veterinarians, veterinary technicians, practice managers, veterinary assistants, veterinary faculty and 3rd and 4th year veterinary students. Its website, TodaysVeterinaryPractice.com, hosts articles and issues in a mobile-responsive format.
In a February 2015 Readership Survey conducted by Kantar Media Healthcare, it was revealed that Today’s Veterinary Practice is one of the top two journals in the veterinary industry. Survey highlights included:
- 86% of readers rated Today’s Veterinary Practice 4 out of 5 for having practical, useful information (second highest mean rating)
- Almost 80% of readers rated Today’s Veterinary Practice 4 out of 5 for its relevance to their practice (second highest mean rating)
- When reading a typical issue, 68% of Today’s Veterinary Practice readers read all or most of it; and when they are done reading a typical issue, almost 60% of Today’s Veterinary Practice readers save it for future reference
NAVC CEO Thomas M. Bohn, CAE stated, “We are so proud to announce Today’s Veterinary Practice is now the official publication of the NAVC. We continue to be amazed by the journal’s rapid growth, strong reader reviews and leading edge articles. We look forward to continuing our support of all veterinary professionals with Today’s Veterinary Practice and future NAVC publications.”
Beth Thompson, VMD, NAVC’s Vice President of Content and Medical Director, added, “At the NAVC, we live our commitment to serving the educational needs of the veterinary professional. Bringing the best medical and practice information to our community is what we love. And it’s what we do best. We are thrilled to add a journal that complements the quality of our event and digital offerings.Today’s Veterinary Practice provides high-quality, peer-reviewed content in an easy-to-read format, setting the standard for today’s medicine with an eye towards the ever-changing veterinary medicine of tomorrow.”
Advertisers wishing to reach TVP readers in print and online can download the 2015 Media Guide for details.
About the NAVC
Founded in 1982 and headquartered in Gainesville, Florida, the North American Veterinary Community (NAVC) is a non-profit organization that provides world-class professional development for the global veterinary healthcare community. The association’s largest educational initiative, the NAVC Conference, hosts more than 16,000 attendees and 350 speakers from over 70 countries each year. Other educational offerings include VetFolio, an NAVC + AAHA collaboration providing a year-round online continuing education platform for the entire veterinary healthcare team; the NAVC Institute and several veterinary publications including Today’s Veterinary Practice (TodaysVeterinaryPractice.com) as well as Compendium, Veterinary Technician and Veterinary Therapeutics (VetFolio.com). The NAVC’s international conference partners include the Latin American Veterinary Conference (LAVC) and Southern European Veterinary Conference (SEVC). Visit NAVC.com for more information.
SOURCE North American Veterinary Community