Insta Moments: SuperZoo 2018 Welcomes Supercool Products, Buyers, Networking in Las Vegas

Lea-Ann Germinder with Mannie the French at Halo Pets

Instagram: @goodnewsforpets Editor @leagerm with @manniethefrenchie at @halopet #sz18

It was a fantastic #SuperZoo18 Pet Show for everyone this year. SuperZoo, a leading North American pet retail trade show and conference produced by World Pet Association (WPA), wrapped its annual event on Thursday June 28 at Mandalay Bay in Las Vegas. The show featured numerous #Instagram moments (see left!) with new features and product areas and welcomed pet business professionals from around the world to engage in product discovery, expert-led education and peer-to-peer networking.

The depth of content behind the scenes was evident with new areas of the trade show including a Made in the USA Showcase and Pet Tech Center and world-class grooming competitions. More retail stores were attendance than in 2017, as SuperZoo 2018 drew 9,500 buyers to continue to cement its place as the pet industry event with the largest buyer audience in North America. According to the WPA press release, to ensure a high-quality buying audience, WPA implemented a buyer credential process which led to this increase in attending stores.

According to WPA, SuperZoo 2018 introduced an expanded show floor, three product showcases, over 70 expert-led seminars and valuable networking opportunities throughout the week. Building on its 65-year history of helping pet retailers and service professionals discover new products, learn essential tools to grow their business and connect with peers who share their passion, SuperZoo leads the industry by bringing the extensive community of independent retailers, international and corporate buyers, service professionals and groomers together for the betterment of the pet industry.

“SuperZoo’s impressive growth is evidence that the outlook for pet retail, while competitive, is still very positive,” said Jacinthe Moreau, WPA president. “SuperZoo 2018 was dedicated to ensuring that pet retailers and service professionals had access to concrete education, networking opportunities, innovative products and emerging trends. WPA is committed to supporting the industry year-round and we are eager to unveil state-of-the-art programs and service offerings in the coming year. As the industry grows, so does our commitment to championing the needs of consumer-facing pet businesses.”

SuperZoo 2018 show highlights included:

  • Nearly 1,200 exhibitors showcasing thousands of the most innovative products for pet lovers, including nearly 630 new products launched in SuperZoo’s New Product Showcase
  • Brand-new show floor features to dazzle the industry including the Pet Tech Center featuring 20 innovative and smart products and the Made in the USA Showcase, highlighting more than 130 U.S.-made offerings
  • Industry-leading education sessions, kicking off with Retail Monday, tailored specifically toward retailers looking to maximize their time and value onsite
  • More than 70 education sessions throughout the show and on the show floor, covering the full spectrum of timely topics and best practices, from core business to softer skills – from retail to grooming, animal wellness to boarding and pet services
  • World-class grooming competitions awarding more than $51,000 in prize money and equipment
  • Pet Yoga and the Dog Petting Lounge provided an engaging interactive experience with the added opportunity to network with passionate pet industry professionals

SuperZoo also celebrated the spirit and accomplishments of several contest winners, including:

Additionally, attendees and exhibitors benefitted from SuperZoo’s host of networking opportunities, which included a Networking Reception and a private concert by Grammy-winning singer-songwriter, Kenny Loggins. Both opportunities allowed pet business professionals to make peer-to-peer industry connections with pet retail and business professionals from all around the country.

During the event, the Pet Sustainability Coalition and WPA announced a partnership that will elevate the pet industry’s focus on sustainable  best practices and help retailers better identify manufacturers and brands that meet new consumer demands around responsibly-made products. WPA is adopting the beloved Pet Sustainability Coalition program – One Paw One Planet. Click here for more information.

SuperZoo returns to Mandalay Bay in Las Vegas next year, June 18-20 with education June 17-19. Registration is expected to open by January 2019.

For more coverage, visit our Instagram @goodnewsforpets.



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