New York, N.Y., May XX, 2008 – Pfizer Animal Health is pleased to announce the distribution of REVOLUTION® (selamectin) branded puppy and kitten starter kits to veterinarians. With these kits, Pfizer is elevating the industry standard by giving new pet owners valuable resources to aid in caring for them. Included in the kits is a booklet with tips on caring for a dog or cat, a Revolution product and parasite guide, a health record booklet, a photo magnet picture frame and a free dose of Revolution.
The complimentary starter kits, provided to practices by Pfizer Animal Health, allow veterinarians to educate puppy and kitten owners on the importance of parasite prevention and provide owners with one free dose of Revolution, which protects against several parasites, including heartworms. Cats, just as much as dogs, need this protection. Unlike canine heartworm infection, there is no cure for feline heartworm infection or HARD (Heartworm Associated Respiratory Disease), a condition that can result in significant damage to a cat’s lungs.
The attractive starter kits will help veterinarians establish relationships with new pet owners on the first visit. Veterinary practices will be able to easily identify which kit to give to puppy (bright red) and kitten (bright blue) owners, and for convenient storage in a small space, the kits are stackable. Starter kits are available through a Pfizer sales representative.
About REVOLUTION® (selamectin)
Revolution is the first FDA-approved, topically applied broad-spectrum preventive for cats and dogs. Indications include: kills adult fleas and prevents flea eggs from hatching, prevents heartworm disease caused by Dirofilaria immitis and treats and controls ear mites. Revolution also treats and controls roundworms and hookworms in cats. In dogs, Revolution also treats and controls sarcoptic mange and controls American dog tick infestations. Revolution is generally well-tolerated. In studies, <1% of cats and dogs experienced digestive upset. Approximately 1% of cats experienced temporary hair loss at the application site. Do not use in sick, weak or underweight animals. For more information, visit www.revolutionpet.com.
About Pfizer Animal Health
Pfizer Animal Health is dedicated to improving the safety, quality, and productivity of the world’s food supply by enhancing the health of livestock and poultry; and in helping companion animals live longer, healthier lives. For more information, visit www.pfizerah.com.