PetsMart.Com Launches First Online Natural Store for Pets

(BUSINESS WIRE), the Internet’s most popular destination for pet supplies and pet care needs, announced today the launch of “The Natural Store”, the first online store dedicated to natural food and health products for dogs and cats. Located at, The Natural Store is a one-stop shop offering over 175 natural products, in-depth natural pet care information and product reviews and a number of community based activities. To celebrate the opening, pet lovers can take advantage of The Natural Store’s 20% off promotion for the next two weeks.

“Americans are increasingly focusing on natural products to promote their health and well-being and our new Natural Store allows pet lovers to achieve the same benefits for their dogs and cats,” said Tom McGovern President and CEO of “Pet owners will find a convenient way to shop for a broad range of natural food and health products along with a wealth of educational materials on natural and holistic pet care. The Natural Store is a first among pet e-tailers and further reflects’s position as the leading online destination for pet owners.”

The Natural Store offers a wide selection of natural products for dogs & cats, including food, litter, vitamins & supplements, bones & chews and treats. Pet lovers can find brands such as Veterinarian’s Best Nature’s Creations All-Natural Dog Treats, Dancing Paws Coat Shine Premium, and 21st Century Vitamins’ Kava Kava for Pets.

Pet owners can discover a wealth of information in the Natural Health section including tips on how to select a qualified holistic practitioner and important information about essential herbs, vitamins and even acupuncture. There is also an area dedicated to product reviews written by users where curious pet owners can consult and offer their own responses.

As part of the launch festivities, will host a chat at 7pm PST/10pm EST this evening with noted holistic-minded veterinarians, Drs. Roger and Rahmie Valentine. is the most popular online pet site according to Media Metrix. offers broad product selection, excellent customer value, superior service, and compelling content., Inc. was founded in May 1999, and is a privately held company based in Pasadena, CA., Inc. has entered into a strategic alliance with PETsMART, Inc. (Nasdaq: PETM), a leading retailer of pet food, supplies and services.


Comments are closed.