NBC Unveils Holiday Dog Show Special with David Frei as Expert Analyst

David Frei will be the expert commentator for NBC’s ambitious, new holiday special, “The National Dog Show Presented by Purina®.”

The premiere of this newly-created Thanksgiving Day family treat comes on Turkey Day, November 28, immediately following the Macy’s Parade on NBC. Because of the support of the canine industry and the choice network television time slot, the two-hour special could become, in its first year, a major event both in the dog show world and among network television holiday specials. The event is part of the Kennel Club of Philadelphia Dog Shows, November 16-17 in Philadelphia.

Frei is one of the most authoritative voices in the dog show world. Since 1990, he has provided the expert analysis for the prestigious Westminster Kennel Club Dog Show on USA Network. He has made scores of other TV appearances in a career that includes being a purebred dog owner/breeder, an American Kennel Club (AKC)-licensed judge and a public relations executive.

Among his current projects is that of spokesperson for the AKC’s DOGNY program, which has already raised more than $2 million for search and rescue dog programs as it culminates over the next several weeks. Frei is also the co-author of the newly-published “The Angel By My Side,” one of the hottest new books on the market since its release earlier this month.

WHO: David Frei, expert analyst for NBC’s “The National Dog Show Presented by Purina®
WHAT: NBC has tapped David Frei, one of the most prominent figures in the dog show world, to serve as expert commentator on its new holiday TV special, a family entertainment showcase that airs nationally immediately following the “Macy’s Thanskgiving Day Parade.” Frei is also the spokesperson for the AKC’s DOGNY project, which culminates in November with the auction of the canine statues at Sotheby’s.
WHEN: Thursday, November 28th
CONTACT: Steve Griffith, Griffith Associates, 610 363 0966, cell 484 433 7757, stgrf@aol.com
Kerry Ryan, NBC, 212 664 5768, 1445int@nbc.com
Jennifer Skorlich, 818 840 4630, jennifer.skorlich@nbc.com

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