Makers of Science Diet Launch an All Natural Line of Premium Canine and Feline Food


(Topeka, Kan. ” January 18, 2002) – Hill’s Pet Nutrition, Inc. is excited to offer pet owners the option to feed their faithful companions an all-natural (with added vitamins and minerals) line of premium pet food made with high quality, naturally preserved ingredients.

Today an ever-increasing number of consumers are demanding natural foods for their families, including their pets. Michele Kaminski, director of new products at Hill’s Pet Nutrition, Inc. said, “”Our research indicates that an increasing number of pet owners want to purchase a ‘natural’ product. Pet owners feel that ‘what’s good for me is good for my pet.’ Knowing this, we are delighted to respond to their growing desire to feed their pets all-natural products.””

NEW Science Diet Nature’s BestTM contains all-natural goodness with the same nutritional benefits found in other Science Diet® foods. New Nature’s Best offers a variety of benefits for pets and owners – benefits not found in many other “”natural”” brands. Nature’s Best is a truly natural formula with no artificial preservatives, flavors or stabilizers. Kibbles come in a variety of shapes and reinforce the high quality ingredients including real meat and fish, garden vegetables and wholesome grains.

Science Diet Nature’s BestTM also includes the same Superior Antioxidant Formula found in other Science Diet® foods to help protect against cell damage and help maintain a pet’s healthy immune system, with a higher level of vitamins E and C (versus all leading brands), plus beta-carotene and selenium, to help pets stay healthy and live long.

Offered in life stage choices and a variety of all-natural great tasting formulas that appeal to the most finicky pets, Science Diet Nature’s Best is what pets prefer. In taste tests against other major natural pet food brands, Science Diet Nature’s BestTM foods won big.

The suggested retail price for the canine adult/puppy product is $8.69 for a 3.5 lb bag, $22.99 for a 17.5 lb bag, and $36.99 for a 35 lb bag. The suggested retail price for the feline adult/kitten product is $8.99 for a 3.5 lb bag, $18.99 for an 8.5 lb bag, and $29.99 for a 17.5 lb bag.



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