Lane Odle is the Founder and Owner of Dotted Line Marketing. She works with small business-to-business companies in the Kansas City area to create strategic solutions for clients and custom working arrangements to meet each company’s needs. Services include Strategic Plan Development, Cut Sheet Creation and Standardization, Marketing Material Standardization & Collateral Development, Web Site Redesign or Development Coordination, Web Site Content Updates, Social Media Content Development & Deployment, Proposal & Presentation Preparation, Event Coordination or Assistance, Public Relations, Blog Maintenance and Creation.
Prior to launching her own firm, Odle was Director of Marketing for HMN Architects where she developed and managed the company’s annual marketing plan and budget. Before joining HMN Architects, Odle was Product Marketing Manager for Compdata Surveys where she developed bi-annual public relations and Internet plans.
Prior to joining Compdata Surveys, Odle was a Senior Account Executive at Germinder + Associates where she created and implemented marketing plans for animal health clients, while acting as the client’s point of contact. In addition to this recent Germinder20 Power of Pink Honoree award, Odle won several GKC/PRSA awards for her work on animal health clients while at Germinder + Associates.
More recently, she has won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign done in conjunction with Affinis Corp, a civil engineering firm. Together, they have also received the following awards:
- Branding Campaign, 1st Place, Marketing Communications Award, SMPSKC, 2018
- Social Media, 2nd Place, Marketing Communications Award, SMPSKC, 2018
- Proposal/Presentations, 3rd Place, Marketing Excellence Award, Zweig Group, 2017
- Online Marketing, 4th Place, Marketing Excellence Award, Zweig Group, 2016
- Website, 1st Place, Marketing Communications Award, SMPSKC, 2015
She earned her Bachelor of Science degree in Journalism from the University of Kansas. Odle is married and has a daughter.