Gathering of the world market
The internationality of the world’s leading exhibition has increased again: 79 per cent of the exhibitors came from abroad. Altogether 1,539 companies (+3 per cent) from 53 countries presented their products and services on a gross display area of more than 100,000 square metres. The leading exhibiting nations besides Germany (321 companies) were the People’s Republic of China with 293, the USA with 136, Italy with 104 and Great Britain with 100 exhibitors.
The visitors are also becoming increasingly international: Whereas 62 per cent of the trade visitors came from abroad in 2010, this year’s figure rose to 65 per cent. The countries with the largest shares of visitors were Germany with 12,705, Italy with 1,967, France with 1,225, Great Britain/Northern Ireland with 1,106, the Russian Federation with 1,103, the Netherlands with 1,100, the Czech Republic with 1,089, Spain with 1,029 and Poland with 884 visitors.
A total of 30,298 visitors came from Europe. Most of the visitors from outside Europe travelled from Asia (3,442), namely 2,500 from East Asia and 942 from the Middle East and Central Asia. This year in particular, there were more visitors from the Near East, especially from Egypt, Israel, Kuwait, Saudi Arabia and the United Arab Emirates. America was represented by 954 visitors from North America and 889 from Central America. 357 visitors were admitted to Interzoo from Africa.
Exhibitors reached their target groups
Some 86 per cent of the exhibitors aimed to win new customers, 77.5 per cent wanted to provide information about their products in general, and 68 per cent information about their new products. 76 per cent of the companies aimed to cultivate contact with their customers and 75.5 per cent wanted to cultivate their image. Accordingly, half the exhibitors presented a new product at this year’s Interzoo and 37 per cent had an improvement to show.
Almost 95 per cent of the exhibitors reached their most important target groups with their products and 95 per cent of them also made new business connections. So it is no surprise that 89 per cent of the companies expect follow-up business from the contacts made. Altogether nine out of ten exhibitors rated their participation as a success.
High professional qualifications of visitors
The slightly reduced figures for visitors from Germany (-12 per cent) did not dampen the exhibitors’ satisfaction with the attendance: 86.5 per cent of the exhibitors rated the figures for visitors positively. Almost all of them (some 95 per cent) praised the professional qualifications of the visitors on their stands. The registrations at the access control points and the visitor survey also confirm the increased competence of the visitors. According to the visitor survey, the largest groups of visitors at Interzoo 2012 included self-employed businessmen and proprietors (2012: 53 per cent, 2010: 47 per cent), managing directors and divisional directors (20 per cent) and departmental managers (10.7 per cent). Almost all visitors (96 per cent) are involved in procurement decisions in their company. The registration details showed that more than three-quarters of the visitors were experts from the trade, with another 14 per cent from manufacturers and seven per cent from pet grooming salons and veterinarians.
Visitor targets reached
52 per cent of the visitors came to Interzoo with the aim of sourcing information about new products, some 40 per cent planned to cultivate business contacts, 35 per cent wanted to prepare the ground for new business contacts and around 36 per cent wanted to obtain a general survey of the market. Almost all visitors (96 per cent) were satisfied with the products on display at Interzoo 2012. The information and contact opportunities at the exhibition also lived up to the expectations of more than 97 per cent of the visitors.
Good marks for event and organization
90 per cent of the exhibitors were satisfied to very satisfied with the exhibition organization and service. For more than 90 per cent of the companies, Interzoo is important to exceptionally important for their marketing and sales activities.
“The mood among the exhibitors was excellent,” sums up Hans-Jochen Büngener, Chairman of the Interzoo Exhibition Committee. “With such a successful exhibition, it is not surprising that more than 89 per cent of the exhibiting companies had already firmly decided straight after the exhibition to definitely exhibit again at the next Interzoo in two years.” 71 per cent of the visitors said they will also attend Interzoo 2014, and 26 per cent have not yet decided.
Steady market: 67 billion euros for pets
Interzoo is also a business barometer for the international pet industry: According to the market research institute Euromonitor, the global market for pet supplies reached a sales volume of some 67 billion euros last year, of which the European pet industry turned over some 24.6 billion euros. The North Americans and Canadians, for example, spent about 23.4 billion euros on their pets, the South Americans 8.5 billion and the Asians some 7.8 billion euros.
According to Norbert Holthenrich, President of the German Pet Trade & Industry Association (ZZF), the pet market still offers potential: “The appreciation of pets as members of the family is growing in more and more regions of the world, with the result that the animals are cared for in an increasingly professional and animal-friendly way.”
Admission to Interzoo as a trade fair for pet supplies was open to trade visitors from the supply trade, veterinary medicine, official agencies and commercial users, such as pet clinics, pet boarding houses, pet grooming salons and similar establishments.
The promoter of Interzoo is Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH (WZF), which has appointed NürnbergMesse GmbH to organize the exhibition.
The next Interzoo takes place in the Exhibition Centre Nuremberg from 29 May to 1 June 2014.
Speeches and press photos for Interzoo 2012 are available at Press Centre / Media Center / Download Service:www.interzoo.com/mediacenter
More information:
Interzoo Communication Manager: Wirtschaftsgemeinschaft
Zoologischer Fachbetriebe GmbH (WZF)
Antje Schreiber
Tel +49 (0) 6 11. 447 553-14
Fax +49 (0) 6 11. 447 553-33
schreiber@zzf.de
Accreditation, press centre: Press Office NürnbergMesse GmbH
Ariana Brandl
Tel +49 (0) 9 11. 86 06-82 85
Fax +49 (0) 9 11. 86 06-12 82 85
ariana.brandl@nuernbergmesse.de