BELLINGHAM, Wash., March 31 /PRNewswire/ — International Absorbents Inc. (OTC Bulletin Board: IABS), today announced that Absorption Corp, the Company’s wholly owned subsidiary, is rolling out its new dog litter product at the H.H. Backer Pet Industry Spring Trade Show in Atlantic City, New Jersey, March 31 to April 2.

The H.H. Backer trade show is the first major pet industry event of the year. Over 550 exhibitors and more than 5,000 buyers are expected to attend, according to the sponsor, H.H. Backer and Associates, publishers of Pet Age and Groom & Board magazines.

Absorption Corp is a world leader in the beneficial reuse of waste cellulose technology and has been developing its dog litter over the past three years. The resulting litter is a unique, large, granular virgin fiber paper product utilizing the same patented technology and production facility as the Company’s ECOfresh(TM) cat litter.

The initial product rollout will be under the brand name, Puppy Go Potty. The Company acquired the rights to this brand name and dog training system from a California developer earlier this year. Absorption Corp had been supplying the training system litter to this developer throughout a successful consumer and professional test market period. Puppy Go Potty has been reviewed and endorsed by the ABTA, the largest dog training organization in the U.S., and was featured as one of DOGworld’s “Notable Products for the Millennium.”

The initial product line includes a retail bag of specially treated doglitter, a larger professional sized bag for use in pet stores, by trainers, vests and breeders, and three retail kits consisting of litter, dog sized litter pans, cleaning supplies and assorted dog training aids.

The Company’s dog litter products target the estimated $200 million house-bound dog litter market and the $20 million (dog) house training market. International Absorbents Inc. develops, manufactures and markets patented and proprietary, cost effective consumer and commercial products derived from recycled, renewable materials. These environmentally safe products outperform conventional products used in a broad range of industrial and consumer applications, including oil and hazardous liquid spill cleanup and control, oil/water filtration, packaging and commercial/retail animal bedding and litter. Further information is available at

Statements made in this document referring to the Company’s outlook, sales, expenses, profits and cash flow are forward-looking statements. It is important to note that the Company’s actual results could differ materially from those projected, due to various risk factors. Those risk include, but are not limited to consumer acceptance of the Company’s products in new markets, competitor reactions and their ability to market and price their products, general economic conditions outside of the control of the Company, and the economic availability of sources of raw materials to meet demand rates necessary to sustain growth. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company’s SEC filings, including but not limited to forms 10-KSB, 10-QSB and the proxy statement.

/CONTACT: Charles (Chuck) Tait, of International Absorbents Inc., 604-681-6181, or 604-514-6559; or Ron Stabiner of The Wall Street Group, Inc., 212-888-4848, for International Absorbents Inc.//Web site:



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