Pets Need Dental Care, Too!

Our association with Hill’s Pet Nutrition, Inc., a leader in pet nutrition in the veterinary profession and to the pet-owning public, is longstanding. The relationship began with our president’s creation of the Pets Need Dental Care, Too! campaign in 1995 with Hill’s Pet Nutrition, the American Veterinary Medical Association, the American Veterinary Dental Society and the American Veterinary Dental College. Now in its 14th year, Pets Need Dental Care, Too! is recognized by Hill’s, its parent company Colgate-Palmolive, and the veterinary profession as building the oral care category for pets. Today, the agency works with Hill’s on special projects such as the feline-friendly brochure and the Mark L. Morris, Sr. Lifetime Achievement Award. Germinder & Associates recently produced a feline-friendly brochure, distributed nationwide, which outlines tips and other information to help veterinarians make their practices more feline-friendly. The Mark L. Morris, Sr. Lifetime Achievement Award is given annually to a veterinarian who has made a significant contribution to the health of companion animals through research. The venue for this event is North American Veterinary Conference (NAVC), one of the world’s largest veterinary conferences. Our job on the Mark L. Morris, Sr. Lifetime Achievement Award is to honor the award recipient with a video story of his or her life’s achievements, develop a media relations kit and outreach to veterinary influentials and the veterinary trade and specialty pet media. The results have successfully reinforced Hill’s commitment to the profession through the event and post-event media impressions.

Lea-Ann is highly professional and her team is well-qualified to plan and execute effective public relations programs aimed at the veterinary medical and animal health communities. In my experiences with her and her agency, they have consistently achieved the goals set out for the programs we have worked on together.

Mary Beth Leininger, DVM
Former Director of Professional Affairs


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