FORT COLLINS, Colo. ” August 25, 2003 — Heska Corporation has retained Germinder & Associates, Inc. to handle trade and consumer media relations for the company’s new diagnostics products. The agency will begin immediate work on Heska Corporation’s E.R.D.-HealthScreen™ Feline Urine Test, the first in-clinic test developed to identify early kidney damage from potentially undetected health problems in cats. The test is expected to launch in early September 2003.
“Heska is pleased to have Germinder & Associates on board. Heska will be communicating some very exciting news to veterinarians and pet owners in the coming months. Germinder & Associates understands the unique aspects of the veterinary profession, has an impressive track record of success in communicating with both the veterinary profession and pet owners and has the ability to grow with us. They represent an important part of our long-term strategy to educate the pet-owning public,” said Richard Donnelly, Senior Director of Marketing for Heska Corporation.
“It is an honor and a privilege to join Heska’s team,” said Lea-Ann Germinder, APR, president of Germinder & Associates, Inc. “Diagnostics will continue to grow as an important aspect of proper veterinary care. We deliver many messages to the media on behalf of our clients, but communicating to veterinarians and pet owners the key role proper diagnostics can play in the healthcare of pets is an exciting new opportunity. We look forward to leveraging our experience and contacts in animal health to deliver the best possible veterinary care messages.”
Germinder & Associates, Inc. was formed in July 1998 and launched www.goodnewsforpets.com, a web site specializing in animal health, in 2000. Lea-Ann Germinder, APR, president, is a 23-year-marketing communications strategist with extensive experience in animal health. Germinder & Associates has designed programs that have won numerous communications awards, including the national PRSA Silver Anvil Award of Excellence and the AAHA Gold Key Award for Marketing Excellence for “Pets Need Dental Care, Too.” The agency offers full-service marketing communications, strategic public relations counseling, product launch programs, Internet programs, business/not-for-profit partnerships and event planning.
About Heska Corporation
Heska Corporation (NASDAQ: HSKA) develops, manufactures and markets veterinary products. Heska’s core focus is on the canine and feline companion animal markets where it has devoted substantial resources to the research and development of innovative products. Heska state-of-the-art offerings to veterinarians include diagnostic and monitoring instruments and supplies as well as single use diagnostic tests, vaccines and pharmaceuticals. The company strives to develop high value products for unmet needs and to advance the state of veterinary medicine. For further information on Heska and its products, visit the company’s website at www.heska.com.