Gwen Stefani Brings Harajuku to Petco World…and its Fabulous

Harajuku as a concept has become synonymous with all things trendy and design driven, originating from the word referring to the geographic cultural center of fashion in Japan. The idea continues to root itself in Gwen Stefani’s latest entrepreneurial endeavor: Harajuku Lovers. In a partnership with Petco, the acclaimed Voice judge and multi platinum winning musical artist has designed the Harajuku Lovers collection, available on www.Petco.com/HarajukuLovers, with some of the coolest toys, accessories and apparel around.

Checkerboard hats ($9.99) and Union Jack sweaters ($19.99) complement diamond bling emoji ($6.99), panda ($9.99) and lip ($6.99) squeaky dog toys in an ensemble of plush deliciousness for pets of all sizes. Hearkening back to the ska-centric 90’s with a mix of today’s minimalist aesthetic, the collection is a perfect blend of fashion meets fun function for both pups and owners.

“I have had so much fun working on the Harajuku Lovers pet accessories collection,“ said Gwen Stefani, “It’s playful, modern and super kawaii. I couldn’t be happier with how well it turned out. “

With affordable items in the $5-$20 range, there is something playful for everyone to enjoy. Pet parents can share their pet’s style using the brand’s hashtag #HarajukuLovers. “We know that pet parents love expressing their own personal style through their pets, “ says Jen Loesch, VP of Merchandising for Petco. “Gwen’s colorful, fashion-forward and fun aesthetic makes her the perfect collaborator to bring this unique Harajuku Lovers collection to fashionista pet lovers in our stores, grooming salons and online.”

For the full Harajuku experience, Petco salons will be hosting spa packages with custom “pawlish” for your pet, a shampoo and conditioning treatment and a stylist makeover. For more information, visit www.Petco.com/HarajukuLovers, Facebook.com/Petco, Twitter.com/Petco or Instagram.com/Petco.