Goodnewsforpets Publisher Receives Business Award

Germinder Receives Honors from KCBJ as One of Top 25 Women Who Mean Business

(Kansas City, Mo., July 13, 2006) – Lea-Ann Germinder, APR, president of Germinder & Associates, Inc. and publisher of goodnewsforpets, has received a business award from the Kansas City Business Journal  as one of the Top 25 “Women Who Mean Business.” In its seventh year, Women Who Mean Business is cosponsored by the Ewing Marion Kauffman Foundation and the UMKC Henry W. Bloch School of Business. The program honors 25 of Kansas City’s most successful business women who are recognized for their commitment to excellence and contributions to their fields and the community.

“Lea-Ann is the epitome of the Women Who Mean Business group: She is ‘the real deal,’ with the confidence, pizzazz, energy and skills to build a business that grows more successful each year,” said Susan McGreevy, a past-recipient and partner at Husch-Eppenberger, LLC.

One of Germinder & Associates’ client contacts is Dr. Mary Beth Leininger, the first woman to be named president of the American Veterinary Medical Association (AVMA), now Director of Professional Affairs at Hill’s Pet Nutrition, Inc.

“Lea-Ann is highly professional and her team is well-qualified to plan and execute effective public relations programs aimed at the veterinary medical and animal health communities. In my experience with her and her agency, they have consistently achieved the goals set out for the programs we have worked on together,” said Dr. Leininger.

Germinder was selected for her winning mix of Internet communications with traditional communications services. The 26-year veteran of the agency business began her career in 1980 at E.F. MacDonald Creative Marketing, handling national incentive and marketing programs for Merrill Lynch, AT&T and the then Northwest Orient Airlines. She later served as an account supervisor at Barkley & Evergreen Partners for Sprint, Western Auto and Helzberg Diamonds and worked with celebrities from Bo Jackson to Dr. Lee Salk.

After handling merger communications at Farm & Home Savings as assistant vice-president, she joined Harmon Smith, becoming vice-president of public relations before opening her own firm eight years ago. She launched her firm’s niche Web site,, in 2000 and has published articles and lectured extensively on the power of public relations and the Internet.

Germinder is a past-president of the Greater Kansas City chapter of the Public Relations Society of America (PRSA), for which she has served as the Midwest district chair and on the national nominating committee. She is a member of several PRSA professional interest sections and holds dual memberships in the Kansas City and New York City PRSA chapters. She was professionally accredited in public relations in 1992.

Germinder serves as publicity chair for the Cat Writers’ Association and has memberships in the Dog Writers Association of America and the Association of Veterinary Management Practice Consultants. She is a member of the Kansas City Area Chamber of Commerce and recently has assisted the Kansas City Area Development Council with its animal health sciences initiative. She graduated from the University of Dayton in 1980. She and her husband Richard have three children, Richard, 23, Elizabeth, 21, and Joseph, 10. She and her family reside in Tenafly, New Jersey and Kansas City, Missouri.

Germinder & Associates, Inc.,, is a full-service communications agency with offices in Kansas City and New York. The agency specializes in traditional and Internet communications for animal health-related organizations. Germinder has launched more than 100 animal health campaigns including “Pets Need Dental Care, Too!” which received the AAHA Gold Key Award and the national PRSA Silver Anvil Award of Excellence, one of the highest national public relations awards. Their most recent program is “Healthy Cats for Life!”, which was created on behalf of the American Association of Feline Practitioners and Fort Dodge Animal Health.


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