Germinder Wins 3 Top BMA Awards for CATalyst

(Kansas City, Mo. — September 25, 2009) — Germinder & Associates, Inc.,, a pet/vet consultancy, full service agency and parent company/publisher of, today announced the company received three top Fountain Awards at the BMA marketing ceremonies in Kansas City. The entries were for a branding campaign for the CATalyst Council Inc.’s “Top 10 Cat-Friendly Cities” campaign including evolution of logo design, a “Conversation Cat” poster, and “Top 10 Cat-Friendly Cities” media kit materials.

“I am delighted that we were recognized last night for our work with the CATalyst Council. We are well-known for our compelling national pet public awareness campaigns. Now to be newly recognized by our marketing colleagues for how we effectively brand and market those campaigns is a great honor. It affirms our expertise in the pet market and veterinary communications in combining solid public relations strategy with branding execution,” said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder & Associates, Inc.

Germinder and her teams have won dozens of awards including a Public Relations Society of America (PRSA) Silver Anvil Award of Excellence and an American Animal Hospital Association (AAHA) Gold Key Award for “Pets Need Dental, Care Too!” a campaign that built the oral category for pets and is now in its 14th year. The company has also won awards for

In addition to work in the dog and cat segments, Germinder’s work in the pet industry includes helping launch the hydroponically-grown aquatic plants industry including logo development, and earlier work with the New York office of Ornamental Fish International (OFI), an international trade association.

Additional recent campaigns for the veterinary profession include “Healthy Cats for Life!” and “Know Heartworms.” Earlier campaigns Germinder has created for other market sectors include the “Farm & Home Savings Mini-Society” to teach economics education to grade-school students, and “The Sprint/National Science Teachers Association (NSTA) Datacom Challenge,” a program to encourage high school students to create data solutions for their communities.

About Germinder & Associates, Inc.
The New York and Kansas City based agency offers consulting services, goodnewsforpets sponsorships and full-service public relations, advertising, marketing and social media campaigns. The company is known for creating more than 125 successful programs in animal health. Germinder & Associates is ranked among Kansas City’s top 10 PR agencies by the Kansas City Business Journal and was part of the Kansas City Small Business Monthly’s 25 Under 25 class of 2008. For more information, visit Also visit other program and sponsored sites at,, and

About the Business Marketing Association

Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers’ needs. For more information, please visit



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