Germinder Named Dog Writers Association of America Agency of Record


Goodnewsforpets Will Be Third-Party Digital Platform

dog writers association of american dwaa logo germinder goodnewsforpets(New York – June 20, 2017) – Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

Jen Reeder, an award-winning freelance journalist who was elected president of the DWAA earlier this year, said she is excited about the collaboration.

“I’m thrilled that we’ll be working with Lea-Ann Germinder and her team,” Reeder said. “As the new president of DWAA, I’m hoping to launch initiatives to help members achieve continued success and generally elevate, promote and celebrate the dog-writing community. It will be fantastic to have Germinder & Associates working with us toward that goal.”

The agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its platform. Germinder & Associates will also assist with sponsorship activities. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Saturday, February 10, 2018 at the New Yorker Hotel in Manhattan.

“We are pleased to return as the AOR for DWAA, which is an organization near and dear to me personally. We look forward to working with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates, Inc.

About DWAA

The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit:

About Germinder & Associates, Inc.

Germinder & Associates is an award-winning New York City and Kansas City based agency that provides strategic counsel, digital publishing content, campaigns for niche markets including animal health and pet products. The agency was founded in Kansas City in 1998 and opened a New York office in 1999. Iconic initiatives include The Catalyst Council; KNOW Heartworms and the Kansas City Animal Health Corridor. The agency is a member of the PR Council, a Diamond sponsor of the PRSA-NY Big Apple Awards and a Majestic sponsor of the Greater Kansas City Prism Awards. The agency will celebrate its 20th anniversary next year. Follow on Twitter: @GerminderPR and Facebook: GerminderPR.


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