Germinder Named Cat Writers’ Association Agency of Record With Goodnewsforpets Digital Platform


(New York – January 5, 2015) – Germinder & Associates is pleased to announce the agency has been named official agency of record for the Cat Writers’ Association (CWA). A first assignment is promoting the newly announced CWA editorial panels at the 2015 BlogPaws conference.

“CWA has come a long way since it was founded two decades ago. We started as the first media member of Goodnewsforpets fourteen years ago and we look forward to this renewed collaboration with Germinder and Goodnewsforpets, both well known and well respected for their public relations and social media expertise, “ said Amy Shojai, CWA Co-Founder, CWA President Emeritus and 2015 Program Chair.

CWA will leverage Germinder’s expertise in public relations and social media in the pet sector to promote and publicize the Cat Writer’s Association as a vibrant, credible organization moving forward to potential members and sponsors. A secondary goal is to elevate the CWA brand to the cat loving community, reminding the public of the journalistic integrity and expertise of its members.

“We are pleased to assist the CWA in achieving its goals in 2015. Its members are a savvy group of individuals who not only know cats, but have high journalistic standards. We welcome the opportunity to showcase the expertise of this organization and give greater visibility to an organization that has done so much to help educate the public about cats,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates. Germinder is also publisher of Goodnewsforpets.

Germinder has been a member of CWA since 2000 and in addition to providing visibility for CWA and its members on the goodnewsforpets site, has previously served as publicity chair and presented media relations training sessions with mock interviews at several CWA conferences. She has actively sought corporate funding for the organization and has championed authors and writers speaking to veterinary experts in the media. She and her teams have created over 125 campaigns in animal health.


About Germinder & Associates &

Germinder & Associates, Inc. was founded in 1998 by Lea-Ann Germinder, APR PRSA. The agency provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. The newly redesigned website and associated social media channels forms a digital platform that curates news of interest and importance to informed pet parents inclusive of the veterinary profession and pet industry. For editorial information, advertising and sponsorship opportunities, contact Lea-Ann Germinder at For information about Germinder & Associates, visit

About The Cat Writers’ Association

The Cat Writers Association, Inc. (CWA) is an international journalism organization founded in 1992 to promote the interests of cats; to provide a medium for exchange of ideas, methods and professional courtesies; and to promote a high standard of ethics in the collection, creation, and dissemination of cat information. CWA is a dynamic professional group of passionate cat advocates composed of writers, bloggers, photographers, artists, and broadcasters. The Association promotes mentorship for new writers, provides writing/publishing educational opportunities, and seeks to improve the quality of cat information by recognizing and rewarding outstanding published work in its annual contest. See for further information.



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