(Kansas City, Mo. -November 28, 2001) — Germinder & Associates, Inc., www.germinder.com a public relations and marketing communications agency that specializes in animal health programming, announced it received a Silver Award of Excellence from the Greater Kansas City chapter of the Public Relations Society of America (GKC/PRSA) for the web site, goodnewsforpets.com. This is the second year in a row the site has received a prestigious PR award.
The Silver Award was awarded to goodnewsforpets.com in the category of electronic communications, web site. Goodnewsforpets.com was recognized for its exceptional strategy, planning and execution and results. The web site was also praised for its unique purpose, as a convenient resource for writers, reporters, producers and radio hosts looking for pet and veterinary medicine news. The web site was designed by Yulan Studio, www.yulanstudio.com, of Kansas City.
“In the year and a half since we launched goodnewsforpets.com, site usage has steadily increased. We have worked diligently to continue to provide the media audience that visits the site with compelling, newsworthy information regarding the animal health and pet industry. We are honored to be recognized by our peers, especially in such a competitive category,” said Lea-Ann Germinder, APR, president of Germinder & Associates, Inc., publisher of the site.
Germinder and her team has also won recognition by GKC/PRSA for their work on the American Animal Hospital Association’s 1999 Annual Pet Owner’s Survey, as well as for the 72nd Annual Western Veterinary Conference.
The team has won several awards from GKC/PRSA in the past for programs executed for animal health clients as well, including “Pets Need Dental Care, Too,” which went on to receive national acclaim by winning the Silver Anvil Award of Excellence, the highest recognition given by the Public Relations Society of America.
Goodnewsforpets.com also is included in the chapter titled “Best in Show” in a new book, 300 Incredible Things for Pet Lovers on the Internet by Bob Vella and Ken Leebow. Vella is the host of Pet Talk America, a syndicated radio show heard in 47 markets across the county and on the Internet. Leebow is the publisher of the 300 Incredible Things To Do on the Internet series, which has sold more than one million copies so far.