Germinder & Associates, Inc. is Going Green

(Kansas City, Mo.) ” Germinder & Associates, Inc., a marketing and public relations agency specializing in animal health, recently announced its green initiative.

For years Germinder & Associates has participated in traditional reduction, reuse and recycling programs, such as using refurbished printer cartridges and purchasing energy-efficient office equipment. But it has rapidly stepped up its efforts to reduce its carbon footprint. For more details and updates, visit

As Germinder & Associates continues to partner with the top brands in the animal health industry, it will strive to be a resource for its clients also looking to promote sustainability. The agency is engaging in dialogue with all of its partners to implement sustainable practices throughout the entire production chain. Germinder & Associates now prints all internal documents on post-consumer recycled paper, and in 2008, hopes to do the same for the majority of agency and client collateral as well. The company is also looking at its overall energy efficiency and is constantly evaluating the use of technology in moving towards a paperless world.

Germinder & Associates is also promoting green behavior among its employees. For starters, everyone is trained in reduction, reuse and recycling programs. The company encourages co-workers to share green tips and e-mails daily green tips in return. Together employees are strengthening their actions affecting the environment both internally and externally.

“Germinder & Associates is proud to keep the environment top of mind. We know there is much more work to be done,” said Lea-Ann Germinder, APR, founder and president of Germinder & Associates. “We also know that promoting a green office culture will help ensure we all do our share for a cleaner world.”

Germinder & Associates, Inc., founded in 1998, offers full-service public relations, advertising, marketing and Internet-based programs. It has created more than 100 programs in animal health and is publisher of Germinder & Associates was ranked among Kansas City’s top 10 PR agencies in 2007 by The Kansas City Business Journal. For more information, visit


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