Cover Letter

July 9, 2012

Behavior problems in pets can cause people to give up their pets. Most pets are relinquished at a very young age, and once pets go to the shelter, the chances they will be euthanized are high. That’s why the American College of Veterinary Behaviorists (ACVB) has joined with Ceva Animal Health, makers of Feliway® and AdaptilTM pheromone products for the Keep the L.O.V.E. Alive Behavior Express Tour 2012. Pet owners need to know:

  1. Solving behavior problems can help prevent pet euthanasia.
  2. There are medically-sound options to modify and treat behavior problems before it’s too late.
  3. A visit to the veterinarian can determine the best behavior treatment plan for your pet.

ACVB board-certified veterinarians and local veterinarians will be on hand in several cities as part of this campaign at free pet fairs in San Diego, Chicago, New York City, Kansas City, Dallas, Atlanta and Los Angeles. Dates and locations are available at www.keepthelovealivetour.com. For a full media kit, visit www.goodnewsforpets.com or to schedule interviews, contact:

Lea-Ann Germinder, APR Fellow PRSA
Lgerminder@germinder.com
917-334-8682
Tim Sitek
Tims@germinder.com
636- 861-0509 or 314-401-6608 cell
Peter Collins
Peter.collins@germinder.com
908-499-1200 cell
Germinder & Associates, Inc.
212-367-2170

Debra Horwitz, DVM, DACVB
Board-Certified Veterinary Behaviorist
Keep the L.O.V.E. Alive Behavior Express Tour 2012 Spokesperson

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