Book Signing & Paw Massage Dog Party in NYC


Book Signing & Paw Massage Party with Celebrity Dog Groomer & Pet Expert Jorge Bendersky at Edward Alava’s The DOG Store NYC on April 30th

April 13, 2015NEW YORKA doggie “spaw” day complete with a paw therapy massage is exactly what our furry friends need this season! On April 30th, dog owners will join Pet Expert and Celebrity Dog Groomer, Jorge Bendersky at Upper East Side’s The DOG Store for a book signing and paw massage party. Jorge’s best-selling book “DIY Dog Grooming, From Puppy Cuts to Best in Show,” has had great success in the pet industry globally, as well as his recently launched natural grooming products: Jorge Bendersky at M Boutique. The DOG Store is welcoming pet owners and canine companions for a fun, informative, pooch pampered night!


book signing

The Dog Store

When:  Thursday, April 30, 2015 from 7:00pm – 9:00pm

Where: The Dog Store (Upper East Side)
170 E 61st St #1
New York, NY 10065

What: The book signing and paw massage party is FREE and open to the public. Attendees will have the unique opportunity to get their copy of Jorge’s “DIY Dog Grooming, From Puppy Cuts to Best in Show: Everything You Need to Know, Step by Step” book signed, while their pup enjoys a relaxing paw massage. Pet parents can mix, mingle and enjoy The DOG Store’s colorful and canine-geared boutique!

Jorge Bendersky by M Boutique is a luxurious product line, which consists of natural and safe ingredients. His recently launched Paw Therapy Cream is a healthy and safe way to heal and protect (http://#)
paw pads. Spring is here and summer is quickly approaching;so it’s important pet parents remember that our dog’s paws will feel the heat rising and hot pavements. In addition to keeping up with routine DIY grooming practices, we must nourish those paw pads and give Fido the pampering he deserves! Learn more at:

About The DOG Store NYC: The DOG Store is a high-end dog grooming salon and boutique on the Upper East Side. In addition to grooming, we offer yoga, walking, boarding, sitting and teeth brushing for your pup. Learn more at: Plus, meet Edward Alava, founder of The DOG Store.


About Jorge Bendersky:

Jorge Bendersky was born in Argentina. After moving to New York City, he began grooming dogs and achieved Certified Master Groomer status. Jorge is a pet stylist, philanthropist, best-selling author, pet product spokesperson and groomer to the stars. Jorge is talking his way into millions of homes across America with his appearances on national TV including Kelly & Michael, The Meredith Vieira Show and with Rachael Ray and several of his own reality shows, to name a few.

Today, Celebrity Dog Groomer & Best Selling Author Jorge Bendersky travels around the world discovering the hottest trends for dogs. He is best known for starring in Animal Planet’s TV Show “Groomer Has It” and for his book “DIY Dog Grooming: From Puppy Cuts to Best in Show, Everything you Need to Know”. He lives in Chelsea, NYC with his dog Tito the Pom!

Learn more at: Twitter: @jorgebendersky.


Leave A Reply