AKC Launches First Health Microsite


The American Kennel Club today launched akc.org/health, the organization’s first ever mobile-optimized, digital content platform dedicated to canine health. The site kicks off a series of health initiatives and announcements to be introduced in the coming year.

The initial stage of the new microsite offers resources and information on care, nutrition, fitness, preventative health and breeder education. The platform is designed to share AKC’s 130 years of knowledge in the form of digestible content to enrich the general public, dog breeders and everyone in between.

The health microsite also serves as an exciting next step into the organization’s digital expansion plans. The site was built mobile-first, allowing AKC to tell their story and share their content via the platform consumers are primarily using today.

“For decades, the AKC and its dog experts have possessed so much wisdom about canine health without an effective way to share it well beyond our knowledgeable core constituency,” said Dennis Sprung, President and CEO of the American Kennel Club. “Today, we are excited to launch a platform that will finally allow us to help owners and breeders do the most important thing we can do for our dogs – keep them healthy.”

While conceived and created by AKC’s internal digital content and product teams, the site will also engage partners including AKC Parent Clubs, breeders, veterinarians and the AKC Canine Health Foundation, to continue to provide the best, most comprehensive content for visitors. Interactive content, including video and webinars, will go live on the site in the coming weeks.


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