(GREENWICH, Conn.) " Bob Vetere, APPA president, is pleased to introduce The APPA National Pet Market Opportunity Study, a new primary research report conducted by APPA that focuses on previous and non-pet owners (individuals who do not currently own a pet) in order to identify market opportunities and barriers to pet ownership.
Current pet owners, previous pet owners and non-pet owners are defined through a detailed demographic analysis. The report also delves into the reasons why previous and non-pet owners do not own a pet, with special focus on the effect that presence of children in the household and household income have on pet ownership. A need/gap analysis is presented to compare previous’ and non-pet owners’ levels of agreement with personal attitude statements to those of current pet owners.
In addition, the report also includes the effect of current economic conditions on pet ownership, a summary of media activities for current, previous and non-pet owners, Internet access and information about awareness of new pet products.
As a bonus, the report also has an appendix consisting of Executive Summary material from the current 2011-2012 APPA National Pet Owners Survey. This section details current levels of pet ownership such as percentage of households owning pets (in total and by species), number of households owning pets (in total and by species), key trends, and percentage change in pet ownership and trended pet ownership (by individual species).
The complete Premier Edition of APPA’s National Pet Market Opportunity Study is available for purchase for $250.00 for APPA members and $500.00 for non-members. Visit http://americanpetproducts.org/pubs_petmarketstudy.asp to purchase or for additional information.
The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers, representing both large corporations and growing business enterprises. APPA’s mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit www.americanpetproducts.org for more information.
