Royal Canin Launches Veterinary-Exclusive Pill Assist Product

Pet Nutrition Company Introduces Feline Offering to Help Administer Medications

Need to give your cat a pill? Help has finally arrived! Let’s face it, giving a cat medication in pill form has never been easy. In fact, one in every four pet owners leaves a veterinary clinic with a pill prescription and one out of every three of these pet owners admits their cat spits out the pill.* Knowing that giving pill medication can cause distress to owners and cats alike, Royal Canin Feline PILL ASSIST™ helps cat owners to administer the medication by disguising the pill itself.

“A cat’s medication cannot help if it is not taken. At Royal Canin, we understand the stress pet owners can face when trying to provide necessary medication for their pets,” said Dr. Catherine Lenox, board certified veterinary nutritionist and Royal Canin Regulatory Veterinary Manager. “Royal Canin developed Feline PILL ASSIST to help ease the burden on pet owners and enable cats to better consume the medication they need.”

The product contains a soft texture that can easily be molded around any pill shape. Royal Canin’s new Feline PILL ASSIST enabled successful pill administration in 91 percent of cases** and helps pet owners ensure their veterinarian’s prescription is an effective treatment at home for their cat.

According to a press release from Royal Canin,  Royal Canin Feline PILL ASSIST can be used in conjunction with several Royal Canin veterinary-exclusive diets without compromising their efficacy.

Royal Canin Feline PILL ASSIST can be found exclusively at select veterinary clinics. Check with your veterinarian to determine if they carry this product and if it is appropriate for your cat.

*Royal Canin Internal Data 2018, study with 1,800 pet owners in the United States

**Royal Canin Internal Study 2019