Another cat café pop up sighting! The Cats on Glass Gallery presented by Fresh Step® Clean Paws™ has opened as an interactive pop-up that gives cat lovers a one-of-a-kind experience in an effort to help more shelter cats find forever homes. The Gallery opened its doors January 18 to a waiting crowd for a limited time in downtown Los Angeles (1147 South Hope Street) and will remain open through January 27th.
Hannah Shaw, known as Kitten Lady and Nala Cat seen at the Cats on Glass Gallery presented by Fresh Step Clean Paws on Thursday, Jan. 17, 2019 in Los Angeles to encourage cat adoptions from spcaLA. Fresh Step is paying the adoption fees through Jan. 27 to support its mission of helping more shelter cats find forever homes.(Colin Young-Wolff/AP Images for Fresh Step)
Each interactive exhibit within the Cats on Glass Gallery features adoptable cats and an element of glass to give cat lovers a chance to literally picture themselves with, and even adopt a cat. Fresh Step will be covering the fee typically associated with adoptions throughout the duration of the exhibit to help alleviate barriers to bringing a cat home.
The exhibit features the same larger than life cat display, pom-pom room, me-owm meditation center, adoption lounge and feature exhibit: live Cats on Glass Playhouse that attracted waiting crowds in New York with a few Hollywood additions, including adoptable cats from spcaLA and a cat-lebrity Walk of Fame.
Adoptable cats from spcaLA seen in the glass playhouse at the Cats on Glass Gallery presented by Fresh Step Clean Paws on Thursday, January 17, 2019 in Los Angeles. Fee waived adoptions will happen through January 27th to support its mission of helping more shelter cats find forever homes (Colin Young-Wolff/AP Images for Fresh Step)
Guests are encouraged to come, snap and share their cat love throughout the gallery, where an Instagram post will trigger a litter donation to shelter cats at spcaLA. Participants will receive an exclusive cat-themed gift in return. More details will be available inside the #CatsOnGlass Gallery at the InstaShop.
Lauren May, brand manager for Clorox Pet Products says, “There are pop-ups focused on candy, makeup and wine, so we thought ‘Why not cats? With nearly 300 million cat-related posts on Instagram, we know that people are posting about their feline friends and we wanted to tap into that conversation in a relevant way while bringing awareness to the many cats that don’t yet have forever homes. Hopefully people will find their feline match at the Cats on Glass Gallery.”
The grand opening featured Hannah Shaw and LA native cat-lebrity, Nala Cat, among VIP media and influencer guests. The Cats on Glass Gallery will be open through January 27, 2019 from 12 p.m. – 8 p.m. and is located at 1147 Hope Street (near 12th Street) in downtown Los Angeles. The Cats on Glass Gallery is a free event, however attendees are asked to consider a suggested $10 donation to spcaLA. Visit www.CatsOnGlassGallery.com.
The VMX Cat Cafe is over and you may not be in LA but you can still take an inside look at the new Cats on Glass Gallery through the special Facebook Live interactive video tour with Fresh Step and surprise guests – famous felines and cat-loving influencers – at Facebook.com/freshstep. You can also follow along on Instagram by following #CatsOnGlass @FreshStep.