Keep the L.O.V.E. Alive Behavior Express Tour 2012 Media Kit

July, 2012

Dear Friend,

Behavior problems in pets can cause people to give up their pets. Most pets are relinquished at a very young age, and once pets go to the shelter, the chances they will be euthanized are high. That’s why the American College of Veterinary Behaviorists (ACVB) has joined with Ceva Animal Health, makers of Feliway® and Adaptil™ pheromone products for the Keep the L.O.V.E. Alive Behavior Express Tour 2012. Pet owners need to know:

1. Solving behavior problems can help prevent pet euthanasia.
2. There are medically sound options to modify and treat behavior problems before it’s too late.
3. A visit to the veterinarian can determine the best behavior treatment plan for your pet.

To kickoff this campaign, a launch event for a national bus tour will be hosted at the San Diego Zoo on August 2, 2012. Free pet fairs will be hosted by ACVB board-certified veterinarians in several cities in Chicago, New York City, Kansas City, Dallas, Atlanta and Los Angeles. Dates and locations are available at www.keepthelovealivetour.com. For a full media kit, visit www.goodnewsforpets.com or to schedule interviews and event media credentials, contact: Free pet fairs will be hosted by ACVB board-certified veterinarians in several cities in Chicago, New York City, Kansas City, Dallas, Atlanta and Los Angeles. Dates and locations are available at www.keepthelovealivetour.com. For a full media kit, visit www.goodnewsforpets.com or to schedule interviews and event media credentials, contact:

Lea-Ann Germinder, APR Fellow PRSA
Lgerminder@germinder.com
917-334-8682 cell
Tim Sitek
Tims@germinder.com
636-861-0509 cell
Peter Collins
Peter.collins@germinder.com
908-499-1200 cell
Germinder & Associates, Inc.
212-367-2170 office

Best Regards,

Debra Horwitz, DVM, DACVB
Board-Certified Veterinary Behaviorist
Keep the L.O.V.E. Alive Behavior Express Tour 2012 Spokesperson

Full Media Kit

• Ceva “Keep the L.O.V.E. Alive Behavior Express Tour 2012” Seeks to Help Solve Your Pet Behavior Problems – (PDF Version)
• Synthetic Pheromones Alleviate Pet Behavior Issues – (PDF Version)
• 10 Common Pet Behavior Problems – (PDF Version)
• Avoid Pitfalls in Addressing Behavior Problems – (PDF Version)
• Creating Harmony in Multiple Cat Homes – (PDF Version)
• Managing Noise and Storm Phobias – (PDF Version)
• Litter Box Tips – (PDF Version)
• Debra Horwitz, DVM, DACVB Bio – (PDF Version)
• Animal Care & Control of NYC Joins Pet Fair Welcomes L.O.V.E. Bus To NYC
• Steve Dale Bio – (PDF Version)
• Dr. Marty Becker Bio – (PDF Version)
• Dr. Elizabette Cohen, DVM Bio – (PDF Version)
• Dr. Debra Horwitz High-Res Photo
• Steve Dale High-Res Photo
• Dr. Marty Becker High-Res Photo
• Dr. Elizabette Cohen High-Res Photo
• Keep the L.O.V.E. Alive Behavior Express Tour 2012 High-Res Logo
• Keep the L.O.V.E. Alive Behavior Express Tour 2012 High-Res Bus Photo
• Keep the L.O.V.E. Alive Event Photos — Kick-Off Event
• Keep the L.O.V.E. Alive Event Photos — Chicago
• Keep the L.O.V.E. Alive Event Photos — New York
• Keep the L.O.V.E. Alive Event Photos — Kansas City
• Keep the L.O.V.E. Alive Event Photos — Dallas
• Keep the L.O.V.E. Alive Event Photos — Atlanta
• Keep the L.O.V.E. Alive Event Photos — Los Angeles

Local Advisories

• San Diego – August 2^nd – (PDF Version)
• Chicago – August 11^th – (PDF Version)
• New York – August 17^th – (PDF Version)
• Kansas City – August 25^th – (PDF Version)
• Dallas – September 8^th – (PDF Version)
• Atlanta – September 15^th – (PDF Version)
• Los Angeles – September 30^th – (PDF Version)

Full Media Kit With Local Advisories (PDFs)

• Zipped File