The full name of the campaign is “The Keep the L.O.V.E. Alive Behavior Express 2012 Tour,” but Steve Dale, veteran pet reporter and host of the upcoming Chicago pet fair, refers to it as the L.O.V.E. Tour for short. I like that because the L.O.V.E. (Lean on Veterinary Expertise) part emphasizes how important it really is to love our pets and solve those pesky behavior problems — with the help of our veterinarian — before it’s too late.
So what is this campaign? Ceva Animal Health is stepping up and taking a stand to address behavior problems and reduce pet euthanasia. The College of Veterinary Behaviorists thought it was so important that they signed on as a sponsor, with board-certified diplomates in each city. Debra Horwitz, DVM, DACVB, is the national spokesperson for the campaign and other prominent veterinarians like Dr. Marty Becker are helping spread the word.
The bus, which will travel 12, 000 miles, gets rolling with a kick-off event at the San Diego Zoo on August 2nd, right before the American Veterinary Medical Association Convention. Six cities are host to pet fairs including Chicago, New York, Kansas City, Atlanta, Dallas and Los Angeles. Be sure to check out the tour dates and attend a fair if you are luck enough to have one in your city. The L.O.V.E. Tour — just getting started and a whole lot more to come!