Q: What is the origin of the “Pet’s Need Dental Care, Too!” campaign?

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A: Hill’s Pet Nutrition, Inc., the American Veterinary Medical Association and the American Veterinary Dental Society sponsored the “Pet’s Need Dental Care, Too!” campaign during Pet Dental Health Month to educate pet owners about dental care for pets. The month was originally proclaimed by the American Veterinary Dental Society but the campaign helped spread the word in the media and within the veterinary community. Hill’s was the funding sponsor and the other dental groups, the American Veterinary Dental College and the American Veterinary Dental Academy voted to join the campaign. For more on the story, click here.

Source: Germinder + Associates Archive

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