Q: Veterinary medicine is rapidly changing. What exactly is this new Fear Free initiative?


fear free initiativeWe know that there is often stress and anxiety associated with taking a pet to the veterinarian. 

Developed by “America’s Veterinarian,” Dr. Marty Becker, the Fear Freesm initiative aims to “take the ‘pet’ out of ‘petrified’” and get pets back for veterinary visits by promoting a considerate approach and gentle control techniques used in calming environments.

Utilization of Fear Free methods and protocols leads to reduction or removal of anxiety triggers, which creates an experience that is rewarding and safer for all involved, including pets, their owners, and veterinary health care teams. The end result? Calmer, more accepting patients, more compliant clients, and better veterinary care. 

Source: Fear Free


Note: A Fear Free Symposium for Veterinarians will take place at NAVC2017: Tuesday, February 7th and Wednesday, February 8th. Watch for more news for pet owners in the coming months.


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