ORLANDO, FL (Global Pet Expo — March 26, 2010) - The Kansas City Animal Health Corridor today announced it has entered into an agreement with Germinder & Associates, Inc. a leading pet/vet public relations firm with offices in New York and Kansas City, to provide media counsel on international, national and trade media relations.
“Germinder & Associates is widely known as one of the best in the industry. We are pleased to have this agreement as it will greatly enhance our interaction with the animal health trade media and reporters who cover animal health,” said Lynn Parman, vice president, Bioscience Development, Kansas City Area Development Council.
Germinder will be integrally involved in helping communicate project successes and unveiling plans for the 2010 Homecoming event, the five year anniversary of this premier event, and the 2010 Animal Health Investment Forum, the only one of its kind in the world.
“I am pleased to not only continue our longstanding relationship with the KC Animal Health Corridor, but now contribute in a meaningful way to the conversation about all the great news about the Animal Health Corridor initiative,” said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder & Associates, Inc.
Germinder & Associates has provided counsel to dozens of organizations and international trade groups such as Ornamental Fish International (OFI), created several initiatives in animal health including the CATalyst Council, the “Pets Need Dental Care, Too!” campaign and helped introduce hydroponically-grown aquatic plants to the U.S. pet industry. The company is publisher of www.goodnewsforpets.com and other niche web sites. For more information, please visit www.germinder.com.
About the Animal Health Corridor:
The KC Animal Health Corridor stretches from Manhattan, Kan., to Columbia and St. Joseph, Mo. The Corridor is home to more than 220 animal health companies, which represents the largest concentration in the world. Those companies account for one-third of both the $19 billion global animal health industry and the $5 billion U.S. market.
Lea-Ann Germinder, APR, Fellow PRSA
Ashlie Hand, APR