(New York and Kansas City, Mo. – July 1, 2009) – Germinder & Associates, Inc., www.germinder.com, a women-owned marketing communications and public relations agency, has been awarded renewal of their national certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). The certification renewal coincides with the firm’s 11th year anniversary and the pending relaunch of www.goodnewsforpets.com.
WBENC’s national certification requires a rigorous review of the company’s business standards and processes. The certification process also confirms the business is at least 51 percent owned, operated and controlled by a woman. Lea-Ann Germinder, APR, Fellow PRSA, is founder and owner, and nationally accredited by the Public Relations Society of America (PRSA) and was inducted into the prestigious PRSA College of Fellows in 2008. Germinder is a member of the national Women President’s Organization (WPO) and is on the advisory board of Enterprising Women.
“Receiving our WBE certification renewal comes at an important time in today’s economy. We are committed to working with organizations that are looking for suppliers who offer a good product at a competitive price with timely delivery, all hallmarks of Germinder’s success. The WBENC recertification adds value to companies looking to do business with certified women-owned companies and those that are committed to diversity initiatives,” said Germinder.
Corporations that include women-owned businesses among their vendors demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs. Germinder & Associates works with two leading companies that have these formalized programs in place and is looking forward to serving more companies in the near future.
Germinder & Associates, Inc., founded in 1998, offers integrated public relations, marketing and social media based programs. The company has published www.goodnewsforpets.com since 2000. The company is known for creating more than 125 successful programs in animal health and is an Animal Health Corridor ambassador. Through its “Germinder Giving Back,” the company has donated to many animal health and community based initiatives. Germinder & Associates was ranked among Kansas City’s top 10 PR agencies in 2009 by the Kansas City Business Journal and was included in Kansas City Small Business Monthly’s 25 Under 25 class of 2008.
The Women’s Business Enterprise National Council is the nation’s largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource of more than 1000 U.S. companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs. For more information, visit www.wbenc.org.