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Going Green Isn't "Ruff" with PETCO's New Line, Planet PETCO

PETCO Announces Planet PETCO's Launch of Earth-Conscious Pet Products to Reduce Your Pet's Carbon Pawprint

San Diego, CA (March 2010) – 71.1 million homes in America own at least one pet, according to the American Pet Products Association. Take into consideration the number of toys, brushes, beds, leashes, bowls, etc. required to care for these pets, and the environmental impact can be astonishing. Planet PETCO is making it easy for millions of pet parents to spoil their furry friends with a full line of earth-conscious products that encourage sustainability. From delicate shampoos to stylish accessories, Planet PETCO has everything a green pet parent has to have and is conveniently available at your local PETCO or Unleashed by PETCOTM location and at www.petco.com/planet. Plus, one percent of your purchase will go directly to 1% for the Planet, helping non-profit organizations that do valuable environmental work.

Helping reduce an environmental pawprint is not as pricey as one may think; Planet PETCO has the wise investor in mind because sometimes the most important place to see some green is in your wallet. Planet PETCO provides earth-conscious toys, grooming, home products and accessories that are affordable, healthy and non-toxic. With Planet PETCO products, your pet's four-legged friends will be "green" with envy.

A sample of Planet PETCO products include:

Accessories

Planet PETCO Braid Eco Dog Collar: Fido will love the collar made from post-consumer recycled plastic bottles that are turned into a beautiful collars instead of being disposed of in landfills. The black and purple braid pattern is made from 100% recycled polyester. Retail Price: $12.99-$14.99 Planet PETCO Braid Eco Dog Leash: Also made from 100% recycled polyester and sporting the cool black and purple style. On average, one plastic bottle can produce one leash. Retail Price: $14.99 Planet PETCO Bamboo Dog Robe: Put your dog in style with this strikingly soft and silky blend of materials made from 70% bamboo, 25% organic cotton and 5% polyester. Ideal for pets with sensitive skin and allergies, with anti-microbial and hypoallergenic materials. Retail Price: $19.99

Toys

Planet PETCO Sheep, Rabbit or Duck Rope Dog Toys: Pets can enjoy safe and non-toxic toys made from natural vegetable dyes and environmentally friendly materials in fun animal shapes. Includes a squeaky toy for added fun. Retail Price: $7.99 Planet PETCO Dog Sheep/Ball Toys: Eco-conscious dog toy, made with safe, natural vegetable dyes and non-toxic materials. Includes a squeaker for added entertainment, great for interactive toss and fetch play. Planet PETCO Small Animal Chew Toy: Retail Price: $2.99-$3.79: This earth-conscious toy is intended for small pets to chew on to help wear down growing teeth and help relieve stress and boredom. It is made from natural materials, including Willow, which is a sustainable and natural resource. The toy has no added chemicals and even comes in recyclable packing.

Home

Planet PETCO Natural Wood Dog Crate: The beautiful design of the crate doubles as a fine piece of furniture, while providing a cozy, private spot for dogs to sleep and relax. The crate is constructed of Hevea wood, a sustainable substitute for natural forest wood. Retail Price: $119.99-$149.99 Planet PETCO Sisal Seagrass Orb Scratching Post: Made of 95% natural materials, such as renewable, fast-growing sisal and seagrass—making this a safe and healthy alternative to synthetic scratchers. The Orb Scratching Post is beautifully designed to look great, and cats love the feel of natural rope. Retail Price: $19.99 Planet PETCO Three-Piece Tunnel: Made from all natural China-Fir Trees, which are a sustainable, natural resource. This product is perfect for hamsters, gerbils, small rats and mice. Plus, there are no added chemicals, meaning it is safe as well. Small pets can chew on the tunnel to help wear down growing teeth and help relieve stress and boredom. Retail Price: $8.99-$10.99

Care

Planet PETCO Moisturizing Dog Shampoo with Natural Shea & Cocoa Butter: Free of parabens, T/DEA, sulfates and artificial colors and dyes, this shampoo helps to soften skin and restore luster. Shampoo provides UV protection and has anti-inflammatory properties, and its packaging is made from 50% recycled materials. Retail Price: $11.99 Planet PETCO Natural Cat Litter Deodorizer: Kills bad odors at the source, unscented and non toxic deodorizer keeps litter smelling fresher longer. Made with 100% zeolite, a natural alternative to traditional deodorizers. Great for anyone sensitive to chemicals and fragrances. Retail Price: $5.99 Planet PETCO Paper Cat Litter: Paper is kept out of landfills because this cat litter is made with the more than 95% post-consumer paper, newspaper and magazines. Biodegradable and earth-conscious, this Paper Cat Litter is a great alternative to cat litter and is three times more absorbent than clay. Retail Price: 10 lbs. $9.99, 25 lbs $14.99

By purchasing one of Planet PETCO's new products, you are pledging your commitment to the environment. Planet PETCO is the newest member of 1% for the Planet, meaning one percent of revenues are donated directly to approved non-profit organizations that promote sustainability within the 1% network. Non-profits are chosen based on referrals, track record and environmental focus. Currently, over 2,300 non-profits worldwide are included in the 1% program. Donating a portion of the proceeds means the products are taking the extra step to ensure a healthy and clean planet for future generations.

About PETCO

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at hwww.petco.com. Our nonprofit organization, The PETCO Foundation, has raised more than $68 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support about 6,200 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

About Unleashed by PETCO

Unleashed by PETCO is the place where people who truly care about animals are helped by employees who share their enthusiasm. The shopping experience at Unleashed by PETCO is focused on pet wellness and designed to foster connections between shoppers, their pets and the store's knowledgeable staff. Each store's assortment is carefully selected to provide the most effective products and nutritionally complete food, snacks and treats in a convenient, local setting. To learn more about Unleashed by PETCO, visit www.unleashedbypetco.com.

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder and CEO of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a growing global movement of over 1,350 member companies in 43 countries that donate 1% of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a global frontrunner in funding the work of environmental groups around the world. To learn more about 1% go to: www.onepercentfortheplanet.org

Contact:

Mia West
619.920.4101
mwest@west-pr.com



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