News release

World-Famous L.L. Bean Tote Bag Goes to the Dogs

Maine-based companies L.L. Bean and Planet Dog have expanded their partnership with the creation of the Holiday Gift Tote just for dogs. The two companies have been working together since 2000. In 2002, Planet Dog began designing and manufacturing private label products for the mail-order and retail giant.

The partnership's most notable product is the “Bean Ball” which has been on store shelves and in the catalog for three years. Made of Planet Dog's award-winning Orbee-Tuff® material and based on L.L. Bean’s signature product that helped put them on the map more than 95 years ago, the Bean Ball looks and feels like the tread of the famous L.L. Bean Boot.

As Planet Dog’s brand and reputation for premium pet products grew, L.L. Bean decided to convert from private label to all Planet Dog branded products. And, due to the initial success of their pet line for L.L. Bean, the company approached Planet Dog to help create a unique gift tote just for the holidays

“During the holiday season, purchasing gifts for pets is as popular and strong as all other gift buying,” says Pam Jones, who heads up the pet category for L.L. Bean. “We chose to work with another Maine company because of their pet product expertise, social responsibility and true passion for creating the best of everything for dogs," adds Jones.

Using the famous L.L. Bean Tote with red handles, the two companies decided to stuff it with three of the best-selling holiday products Planet Dog offered in 2006: a green Orbee-Tuff® Bulb with Treat Spot™, the Squeaky Naughty or Nice Balls and a WOOF Euro Sticker. The Holiday Gift Tote is finished off with a whimsical red paw embroidered on the front.

Planet Dog’s Orbee-Tuff® toys are made in the U.S.A. from Planet Dog's award-winning Orbee-Tuff® material. Each features a Treat Spot™ for stuffing healthy treats, spreads and other Christmas “cookies” that may show up in a dog’s stocking. They are also durable, bouncy, buoyant, minty and recyclable.

The Holiday Gift Tote will be sold only at L.L. Bean stores, in their catalog and on www.llbean.com for $29.95 and is covered by the company’s 100% satisfaction guarantee. “We are excited to offer this gift for L.L. Bean customers with dog lovers and four-legged friends on their holiday shopping lists,” says Stephanie Volo, Planet Dog’s co-owner. “It’s both festive and functional and sure to make tails wag this holiday season,” adds Volo.

For ongoing pet gift-giving, the two companies also came up with the New Puppy Tote and Dog Tote. Each is filled with an Orbee-Tuff® toy, squeaky toy and Euro sticker. Both of these gift totes are also $29.95.

Planet Dog is a socially responsible company. They give a percentage of every Planet Dog purchase directly to their philanthropic arm, the Planet Dog Foundation (PDF). In 2006, the Foundation, whose mission is to promote and celebrate programs in which dogs serve and support their best friends, donated more than $100,000 in cash and in-kind donations to worthy non-profits nation-wide.

“We’re doing what no other pet product company is doing," says Catherine Frost, Planet Dog's Director of Marketing. “We offer unique and top-quality products that dogs love, while creating awareness of how much service dogs give back to people in our society. We hope our actions speak louder than woofs,” adds Frost. For more information and a full list of programs and grantees, visit www.planetdog.com or www.planetdogfoundation.org.



Copyright 2011 | Germinder & Associates, Inc.